In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves … Read more about Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23
Standard Mail vs First Class – What’s the Difference?
Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?
Responsible and beneficial use of AI for fundraising with Nathan Chappell #22
In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and … Read more about Responsible and beneficial use of AI for fundraising with Nathan Chappell #22
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
Direct Mail Newcomer Wins With Postalytics & HubSpot
Direct Mail Newcomer Wins With Postalytics & HubSpot “Our email unsubscribe is pretty high because lots of these people wonder why they are receiving marketing from Deako. They might not know who we are. We wanted to try postal mail as a channel to reach out to homeowners directly at their … Read more about Direct Mail Newcomer Wins With Postalytics & HubSpot
The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to … Read more about The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Automated Nurturing at Scale with Direct Mail
Automated Nurturing at Scale with Direct Mail “Digital advertising is great, but it doesn’t always connect with certain segments of the population that we really need to reach. With direct mail, we could get pretty targeted around where people live and around the different strategic audiences that … Read more about Automated Nurturing at Scale with Direct Mail
8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics
Direct mail gets a bad reputation as the service that does nothing but clog your letterbox. Did you know that 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z would be disappointed if they stopped getting direct mail? Traditional direct mail is still as effective … Read more about 8 Next-Level Direct Mail Strategies: Leveraging Automation for Impact with Postalytics