In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0’s innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.
Brad’s expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.
- 00:00 – Intro
- 03:00 – Brad’s Path to DirectMail 2.0 Co-Founder
- 08:28 – Unveiling Customer Utilization and Impact
- 13:29 – Navigating Long-standing Attribution Methods
- 17:41 – Marketers’ Success Tips for Informed Delivery Campaigns
- 22:33 – AI’s Impact on Omnichannel Campaigns
- 25:13 – Smart Investing in AI Trends for Business Growth
- 28:10 – Direct Mail and Digital in Political Campaigns
- 32:01 – Get in Touch with Brad
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