Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
The proliferation of marketing automation platforms has opened the door for an incredibly robust ecosystem of "best-in-class" solutions to integrate and solve problems for marketing teams better than ever before. In planning for these integrations, determining whether to use webhooks vs APIs is a … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With advanced direct mail APIs, the entire process – from creating a postcard or letter to tracking delivery and response … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
9 in 10 marketers say that marketing automation helps them achieve their objectives. With businesses competing in a crowded market, it's no surprise that marketing automation has become popular. With automation, teams can get work done quickly and focus on high-value activities. Marketo … Read more about Exploring Marketo: Advancing Marketing Strategies with Innovative Tools
Decoding Klaviyo Pricing: Is it Worth it?
Email and SMS marketing are effective channels for generating leads, engaging customers, and promoting products or services. Businesses are always looking for tools to make creating email and SMS campaigns easy. One such email marketing automation tool is Klaviyo. It offers many features and … Read more about Decoding Klaviyo Pricing: Is it Worth it?
Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
With businesses using so many tools, connecting them to each other is every business’s priority. After all, you don’t want to create data silos and inefficient workflows. Webhooks are one way to do that. They allow you to have real-time data in different tools and send automated messages or … Read more about Understanding Webhooks: How They Power Real-Time Marketing Insights with Postalytics Integration
QR Codes for Marketing: How to Drive Even More Leads This Year
QR codes have come a long way since they were developed in the early 1990s to track individual components in car factories. They were once called a dying fad. However, with smartphones allowing users to scan QR codes in their native camera app and the pandemic forcing people to look for … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year