Automate Postalytics tasks using Zapier

Discover how you can automate tasks with Zapier and streamline your direct mail workflows.

 

Direct marketers can use it to automate direct mail activities, track direct mail delivery and response and trigger multi-channel campaigns with ease.

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Automate Postalytics tasks using Zapier

Zapier + Postalytics: Stand Out to Your Audience

Let Zapier drive Postalytics automated direct mail for better marketing

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Discover how Postalytics plugs into Zapier so you can drive more sales with automated direct mail as a part of easy to manage omnichannel marketing campaigns.

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The Zapier integration makes automating various parts of direct marketing super easy.

Automate Direct Mail with Zapier and Postalytics

The Zapier integration makes automating various parts of direct marketing super easy.

Zapier is a powerful software integration tool that allows anyone to weave together web applications. There are hundreds of apps available in the Zapier directory that you can use to drive automated direct mail, including CRM, marketing automation and ecommerce tools. Postalytics has developed both an “Action” and a “Trigger” to work with the CRM, Marketing Automation, Email Marketing and the other tools that work with Zapier.

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The Postalytics Send Direct Mail Zapier Action

In Zapier, an Action is set up to listen and wait for a Trigger to initiate it. When you set up your Postalytics Triggered Drip Campaign using our Zapier integration, that campaign will be capable of being used as a Send Direct Mail Action.

 

This Action can be used to send any supported Postalytics format (postcards and letters), and it can be a part of a multi-step workflow within Zapier. You can learn more about configuring the Send Direct Mail Zapier Action here.

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initiate it. When you set up your Postalytics Triggered Drip Campaign using our Zapier integration, that campaign will be capable of being used as a Send Direct Mail Action. 
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Trigger New Campaign Events

Triggers are applications that kick off a new or the next step of a Zapier workflow. The Postalytics New Campaign Event Trigger will populate the Action app (typically a CRM or Automation tool) with a custom field designed to track the delivery and response status codes that Postalytics generates when mail is sent. So, if you want to trigger an email when a direct mail recipient receives their mail, this is your go-to integration.

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Create Multiple Zaps

A zap is a task automation that links one or more apps. Postalytics has created zaps that are specially built for direct marketers. You can track activity when an opportunity is added to the tool of your choice, send text messages when response status changes, or update subscribers. All of this can be easily set up with Zapier-Postalytics integration.

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A zap is a task automation that links one or more apps. Postalytics has created zaps that are specially built for direct marketers.

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Frequently Asked Questions

What is Zapier used for?

Zapier is a web automation tool that connects various apps and services to automate workflows. It enables users to create “Zaps,” automated workflows triggered by specific events in one app that initiate actions in another. Zapier simplifies repetitive tasks by automating processes across different platforms without requiring coding skills.

Which tools does Zapier integrate with?

Zapier integrates with over 2,000 apps and services, including popular ones like Gmail, Slack, Google Sheets, Trello, Salesforce, Postalytics, Shopify, and more. It covers a wide range of categories, such as productivity, project management, CRM, e-commerce, direct marketing, and communication tools, offering extensive possibilities for automating workflows across various platforms.

What are the benefits of using Zapier-Postalytics integration?

Integrating Zapier with Postalytics streamlines direct mail campaigns by automating tasks like lead generation, triggered personalized mail, and tracking. It enhances efficiency by syncing data between platforms, triggering mailings based on specific actions, and providing analytics. This integration optimizes marketing efforts by combining the power of direct mail with automated workflows.

Which businesses can use Zapier-Postalytics integration?

Businesses across various industries can benefit from Zapier-Postalytics integration. It’s ideal for marketing teams seeking efficient direct mail solutions, sales departments aiming to automate lead generation and follow-ups, and e-commerce companies looking to personalize customer interactions. Any organization wanting to streamline direct mail campaigns and automate workflows can leverage this integration effectively.

How can you use Zapier-Postalytics integration?

To use Zapier-Postalytics integration, start by creating Zaps that automate tasks between your preferred apps and Postalytics. For example, you can trigger direct mailings based on new leads in your CRM or customer actions on your website. Customize workflows to match your business needs, streamlining direct mail campaigns effortlessly.

Our Customers Say It Best

“The campaign more than paid for itself within the first couple of days. What we were shocked to learn was that new orders, directly attributable to the mail piece, continued to roll in throughout the month. While our email only campaigns provide temporary jolts in orders, the Postalytics campaigns generate a steady stream, or longer tail of orders.”

– Pete Minich, Fresh City

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