Ways to use Direct Mail in Pardot
- Use Marketing Automation to send Direct Mail to Leads without an activity in 10 days
- Send New Sales Promos as Direct Mail to all Contacts in an Account
- Add Direct Mail tracking data e.g. received date, visited PURL, to a Contact’s record.
- Copy a Direct Mail campaign and re-use with stale opportunities
- Automate sending a Direct mail postcard to an opportunity’s Primary Contact
How to send Direct Mail from Pardot
- Trigger when a new lead is created
- Integrated into a list import
- On a lead to contact conversion
- Create and send a new Direct Mail piece to a contact or multiple contacts, as well as record the Direct Mail in the contacts’ history.
- Trigger that runs when an opportunity is set to closed-lost
- Workflow rule on change in lead or contact’s job title
Earn The Conversation
You can get so much more value from Pardot by triggering Direct Mail to leads, contacts, accounts and opportunities. Direct Mail in Pardot is a proven way to get your audience’s attention.
About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
About Postalytics
Postalytics gives you the power to integrate Direct Mail into Pardot and hundreds of other apps to stand out from the crowd and earn engagement with your prospects.