In this increasingly digital world, you might easily overlook a channel that offers the strongest marketing ROI. We’re blasted with so much digital noise, and I can’t blame you for missing out on this. The best part is that direct mail marketing is so underused and unsaturated that you can … Read more about 48 Direct Mail Statistics Marketers Should Know in 2024
Direct Mail KPIs: How To Analyze Direct Mail Results Using 5 Key Metrics
As the leading direct mail automation platform, we spend a lot of time analyzing direct mail metrics and KPIs to deliver a state-of-the-art experience for marketers. And the question that comes up often is, "can I just skip analyzing direct mail results? Isn't it good enough to work from your gut … Read more about Direct Mail KPIs: How To Analyze Direct Mail Results Using 5 Key Metrics