As the leading direct mail automation platform, we analyze direct mail metrics and KPIs extensively to deliver a state-of-the-art experience for marketers. We often get asked, “Can I just skip analyzing direct mail results? Isn’t it good enough to work from your gut feeling?” It reminds us of … Read more about Direct Mail KPIs: The Key Metrics To Analyze Direct Mail Results
48 Direct Mail Statistics Marketers Should Know in 2024
In this increasingly digital world, you might easily overlook a channel that offers the strongest marketing ROI. We’re blasted with so much digital noise, and I can’t blame you for missing out on this. The best part is that direct mail marketing is so underused and unsaturated that you can … Read more about 48 Direct Mail Statistics Marketers Should Know in 2024