When marketers think about direct mail, their focus is almost always on brand awareness and lead acquisition, overlooking an essential part of the business — customer loyalty and retention. That makes sense. Direct mail is a fantastic channel for those activities. Why? Consumers accept and … Read more about Customer Retention and Loyalty with Direct Mail Marketing
5 Easy Ways To Turn Customers Into Advocates
In our increasingly digital world, most of us have become guilty of being passive consumers. We interact online with companies via software interfaces, where companies all look & feel the same. But savvy marketers can turn customers into advocates of their brands by producing thoughtful … Read more about 5 Easy Ways To Turn Customers Into Advocates