The United States Postal Service (USPS) is shaking things up in 2025 with refined service standards designed to improve delivery reliability and reduce costs. For marketers relying on direct mail—especially those using First-Class Mail and Marketing Mail—these changes are more than just logistics. … Read more about The 2025 USPS Refined Service Standards: What Marketers Need to Know
First Class Postage: Everything You Need to Know
From mailing a letter to sending a package, the United States Post Office (USPS) offers various services that you can take advantage of. One of the most popular services is First Class Mail. First Class mail postage is generally considered the cheapest and fastest way to send postcards, letters, … Read more about First Class Postage: Everything You Need to Know
Standard Mail vs First Class – What’s the Difference?
Many businesses ask, "Should I choose Standard Class or First Class mail?" when considering a mailing campaign. To make the best choice, it’s crucial to analyze the features, benefits and costs of both first-class and standard mail, including USPS Marketing Mail. The final decision will be … Read more about Standard Mail vs First Class – What’s the Difference?
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
How Long Does First Class Mail Take?
The United States Postal Service (USPS) offers a range of delivery options when sending mail or packages across the United States. The most common methods are First-Class Mail or Standard Mail- also known as Retail Ground Mail. To make an informed decision about which option is best for you, it … Read more about How Long Does First Class Mail Take?