As the leading direct mail automation platform, we've had countless conversations with marketers facing the same dilemma: “Should I choose email or direct mail, or can I use both?” It’s a common challenge, especially when every dollar spent needs to show a solid return. We've seen the frustration … Read more about Email vs Direct Mail: Pick One or Use Both?
Know These Email Marketing Hacks To Get Higher Engagement Rates & Conversions
Email marketing is a cornerstone of many marketing programs, from small B2B startups to huge consumer brands. Mastering the top email marketing hacks can help a marketer quickly drive a much higher return on investment from this widely used and popular marketing channel. According to a report, … Read more about Know These Email Marketing Hacks To Get Higher Engagement Rates & Conversions
5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success
Many marketers are well versed in the use of direct mail and email marketing. Not many know how to combine them effectively. They're commonly used as stand-alone direct marketing channels, with teams, technologies and processes that have been built out over the years to support their strengths … Read more about 5 New Ways To Use Direct Mail And Email Marketing For Multichannel Success