“What is a good response rate for a direct mail campaign?” is a question that is always on top of marketers’ minds. It’s no surprise – everyone aims to create effective direct mail campaigns that bring results. What is surprising is our answer: Response rates don’t really tell you anything. … Read more about Direct Mail Response Rates: How to Analyze and Improve Performance Like a Pro
6 Powerful Direct Mail Campaign Ideas That Work With Email
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email