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Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results
How to Nurture B2B Leads for Best Results in 2024
As the buying journey changes, shoppers are doing more research on their own and waiting until they gather substantial information before making a business purchase or signing up for a business account. According to Forrester Research, potential customers wait until they are 65% to 90% of the way … Read more about How to Nurture B2B Leads for Best Results in 2024