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b2b direct mail

July 2, 2019 by Dennis Kelly

B2B Lead Nurturing: Automate Direct Mail To Boost Results

B2B lead nurturing sits at the nexus of a conflict between marketing and sales departments that’s been smoldering ever since marketers started sending salespeople leads. It goes something like this: The sales team says: “Marketing doesn’t give us enough leads!” The marketing team replies: … Read more about B2B Lead Nurturing: Automate Direct Mail To Boost Results

October 24, 2018 by Ryan Bozeman

direct mail leads

Tips for Nurturing B2B Direct Mail Leads

If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads

September 25, 2017 by Dennis Kelly

b2b marketing infographic header

B2B Direct Mail Marketing – Infographic

The B2B Direct Mail Comeback With B2B direct mail marketing coming back into vogue, many marketers are either reacquainting themselves or learning about direct mail for the first time. New technology is blowing up, making personalized B2B postcards and letters easy to produce, mail and track … Read more about B2B Direct Mail Marketing – Infographic

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