Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results
Here’s How Direct Mail Gets Through to B2B Companies
Direct-mail advertising is a tried and proven method of reaching consumers, and it is equally effective for businesses that sell to other companies. Direct mail is used by large enterprises and medium to small-sized businesses – from retail stores, realtors, banks, and financial institutions to … Read more about Here’s How Direct Mail Gets Through to B2B Companies
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
B2B Direct Mail Marketing – Infographic
The B2B Direct Mail Comeback With B2B direct mail marketing coming back into vogue, many marketers are either reacquainting themselves or learning about direct mail for the first time. New technology is blowing up, making personalized B2B postcards and letters easy to produce, mail and track … Read more about B2B Direct Mail Marketing – Infographic