Type “direct mail services” into a search engine and you’ll see paid ads and organic listings from dozens of direct mail printing and mailing services providers. They all kind of look and act the same. You’ll see what are mostly small businesses that have print and mail equipment and experienced … Read more about Direct Mail Services: 6 Reasons Why You Should Automate
Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
A new generation of direct mail management software tools are offering a wealth of new ways to deploy direct mail marketing campaigns and understand exactly what happens after you send a campaign. Traditionally, direct mail campaigns were sent out into the dark, with limited tracking and … Read more about Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
Direct Mail Letters Online – Now Supporting Multiple Pages
Postalytics clients love how they can send direct mail letters online in a streamlined, automated way. In fact, more of our clients are adding letters into their direct mail marketing mix, for several reasons: Letters Look More Important Direct marketers have known for years that letter formats can … Read more about Direct Mail Letters Online – Now Supporting Multiple Pages
Tips for Nurturing B2B Direct Mail Leads
If your company has had some success in B2B digital marketing, you likely know the importance of the sales funnel and the process of nurturing your leads. It’s rare that a lead is ready to buy your product or service from the moment they enter your system and the same holds true for B2B direct mail … Read more about Tips for Nurturing B2B Direct Mail Leads
New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Postalytics has just pushed live a major new update, including tools to personalize triggered direct mail. A huge amount of credit must go to our customers and prospects for all of the great ideas that have helped to shape this update. We truly value you as partners and are working hard to evolve … Read more about New Tools To Personalize Triggered Direct Mail: October 2018 Product Update
Direct Mail Design Best Practices — Increase Your Direct Mail ROI
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI