Effective August 29th, 2021, the USPS has received approval from the Postal Regulatory Commission (PRC) to increase postage rates across the board for its "market dominant" services. Generally, this will impact the postage pricing that commercial mailers (like Postalytics) receive between 6% to 11% … Read more about USPS 2021 Rate Increases: All You Need To Know
ActiveCampaign Postalytics Integration Release
With all of the momentum that ActiveCampaign is gathering in the Customer Experience Automation space, it just makes sense to build a solution to make direct mail marketing super easy for ActiveCampaign subscribers. That's why we're so excited to announce the new ActiveCampaign Postalytics … Read more about ActiveCampaign Postalytics Integration Release
Find Motivated Sellers with Automated Direct Mail Real Estate Investing Campaigns
We've seen a big increase recently in the number of successful, highly automated direct mail real estate investing campaigns developed in Postalytics. It is clear that the targeting, mass personalization and workflow advantages of direct mail automation help these campaigns deliver great … Read more about Find Motivated Sellers with Automated Direct Mail Real Estate Investing Campaigns
The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
To a marketer new to direct mail marketing, many of the terms, phrases and acronyms used by specialists in the business can seem pretty arcane. More recently, as technology has reshaped the way that modern direct mail works, an entirely new set of lingo has emerged that even experienced direct mail … Read more about The New Direct Mail Glossary Of Key Words, Phrases & Acronyms
7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age
Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
In recent years the popularity of automation, analytics, and artificial intelligence have turned direct mail marketing strategies upside down. Traditionally, direct mail marketing was primarily a large "batch" style channel, with lots of manual steps, for generating straight sales and leads. Its … Read more about Direct Mail Strategy Has Been Turned Upside Down By Tech Advances
Top Salesforce Marketing Tools To Integrate And Grow With
Salesforce is the world’s most popular enterprise CRM solution. This has been true for more than a decade, but Salesforce continues to widen the gap compared to the competition with each passing year. As a result, there's been a recent explosion of free Salesforce marketing tools that extend the … Read more about Top Salesforce Marketing Tools To Integrate And Grow With
Infusionsoft Keap Integration, Campaign Archive Features — Postalytics Update
The latest update to Postalytics includes some important new campaign archive features and a new Infusionsoft Keap integration for our Triggered Drip campaigns. Infusionsoft Keap Triggered Drip Direct Mail Integration Infusionsoft Keap is a leading small business marketing, sales and … Read more about Infusionsoft Keap Integration, Campaign Archive Features — Postalytics Update