Like any discipline, marketing has its share of challenges, and digital marketers are always striving to make an impact on consumers and public sentiment and their colleagues. That’s where a digital marketing strategy comes in; marketers need to have a digital marketing strategy to give their … Read more about What’s the most important thing companies should be thinking about as they map out their digital marketing strategy?
HubSpot Workflows are powerful tools that allows you to customize HubSpot and automate an infinite number of manual processes. You can even integrate them with 3rd party applications - with the ultimate goal being effectively scaling your marketing efforts. From ease of use to integration … Read more about HubSpot Workflows: 18 Expert Insights for Success
With marketers increasingly exploring direct mail as a method to augment their email and digital marketing channels, the question "What is direct marketing?" is being asked more frequently. Often, direct marketing and direct mail are phrases that are used interchangeably, and it is easy to see how … Read more about What Is Direct Marketing?
Watch as acclaimed Chief Creative Officer Nancy Harhut and Postalytics CEO Dennis Kelly discuss ways that Postalytics clients are using direct mail to improve multi-touch campaign response rates. Nancy, one of the most successful creative directors in the world, demonstrated how the most successful … Read more about Direct Mail Delivers Double Digit Response Rates
The B2B Direct Mail Comeback With B2B direct mail marketing coming back into vogue, many marketers are either reacquainting themselves or learning about direct mail for the first time. New technology is blowing up, making personalized B2B postcards and letters easy to produce, mail and track … Read more about B2B Direct Mail Marketing – Infographic