If your direct mail campaigns are delivering great results, chances are you’re managing multiple targeted lists to reach the right audience. As your business grows, efficient direct mail list management becomes essential for maintaining accuracy and maximizing impact. With an increasing number of … Read more about Mastering Direct Mail List Management: Tips & Tools
Direct Mail for SaaS Companies Unlocks Growth
In a digitally overloaded Software as a Service (SaaS) world, direct mail letters, postcards and self-mailers stand out. Some of the biggest names in technology serve as reminders that direct mail for SaaS can be a powerful addition to tech driven marketing efforts. Yet, nearly midway through … Read more about Direct Mail for SaaS Companies Unlocks Growth
The Complete Guide To Direct Mail Creative Tools
Have you ever received a direct mail that made you want to drop what you were doing to open it immediately and find out what was inside? That’s the power of a great direct mail design. An effectively designed direct mail piece, with the right colors, imagery and format, helps you drive … Read more about The Complete Guide To Direct Mail Creative Tools
8 Top Postcard Ideas For Marketing Your Business
Postcard marketing can be an exceptionally useful channel for businesses looking to get their company or products in front of their target audience. Follow our top 8 postcard ideas for marketing your organization, and you'll likely have stronger than average results in your upcoming campaigns. … Read more about 8 Top Postcard Ideas For Marketing Your Business
Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
Despite suffering a setback during the pandemic, statistics show that advertising and marketing agencies in the U.S. still saw a 13.5% increase in revenues in 2021 compared to the previous year. But, with a thriving market comes increased competition, and to continue bringing in new customers and … Read more about Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
Direct mail is a terrific medium.Mail makes it easy to reach targeted households, and it engages multiple senses, which impacts information retention and brand recognition. Unlike digital messages, postal mail is immune to spam filters and ad blockers. It gets opened and enjoys a read rate far … Read more about We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
The Complete Guide to Direct Mail Response Tools
Many businesses are turning to direct mail marketing to escape the digital clutter caused by email marketing. With an array of options to personalize a direct mail campaign for different segments, it can be your go-to choice whether you need to make announcements, provide any necessary … Read more about The Complete Guide to Direct Mail Response Tools
The Complete Guide to Direct Mail Tools for Agencies
Digital marketing is slowly losing its cutting-edge appeal. With more and more businesses understanding the benefits of email marketing and SEO, digital marketing tactics are growing exponentially. As a result, consumers are being inundated with more digital campaigns than ever. The downside for … Read more about The Complete Guide to Direct Mail Tools for Agencies