Despite suffering a setback during the pandemic, statistics show that advertising and marketing agencies in the U.S. still saw a 13.5% increase in revenues in 2021 compared to the previous year. But, with a thriving market comes increased competition, and to continue bringing in new customers and … Read more about Direct Mail Marketing: The Revenue Stream Your Agency Has Been Missing
We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
Direct mail is a terrific medium.Mail makes it easy to reach targeted households, and it engages multiple senses, which impacts information retention and brand recognition. Unlike digital messages, postal mail is immune to spam filters and ad blockers. It gets opened and enjoys a read rate far … Read more about We Analyzed 39 Bad Direct Mail Campaigns. Here Are Common Mistakes to Avoid
![[POSTALYTICS] The Complete Guide to Direct Mail Response Tools](https://www.postalytics.com/wp-content/uploads/2023/04/POSTALYTICS-The-Complete-Guide-to-Direct-Mail-Response-Tools-1024x536.png)
The Complete Guide to Direct Mail Response Tools
Many businesses are turning to direct mail marketing to escape the digital clutter caused by email marketing. With an array of options to personalize a direct mail campaign for different segments, it can be your go-to choice whether you need to make announcements, provide any necessary … Read more about The Complete Guide to Direct Mail Response Tools
![[POSTALYTICS] The Complete Guide to Direct Mail Tools for Agencies](https://www.postalytics.com/wp-content/uploads/2023/04/POSTALYTICS-The-Complete-Guide-to-Direct-Mail-Tools-for-Agencies-1024x536.png)
The Complete Guide to Direct Mail Tools for Agencies
Digital marketing is slowly losing its cutting-edge appeal. With more and more businesses understanding the benefits of email marketing and SEO, digital marketing tactics are growing exponentially. As a result, consumers are being inundated with more digital campaigns than ever. The downside for … Read more about The Complete Guide to Direct Mail Tools for Agencies
How to Easily Create, Send & Automate Mailers in 2023
Are you looking to use direct mailers to generate leads, close sales, and retain customers? You're on to something. Direct mailers have a tangible impact, making customers feel valued and seen in a way other marketing methods can't replicate. Direct mail is powerful. And you can easily create and … Read more about How to Easily Create, Send & Automate Mailers in 2023
How to Personalize Your Direct Mail Landing Pages for Greater Impact
There’s one thing most businesses can agree on — there’s too much competition. If you provide your audience the same experience they can get everywhere else, why would they convert into your customer? The same goes for your landing pages. When a potential customer arrives on … Read more about How to Personalize Your Direct Mail Landing Pages for Greater Impact
The Complete Guide to Direct Mail Management Tools
Consumers are bombarded with digital ads. And cutting through this noise to reach your potential customers can be challenging. Direct mail marketing offers an innovative way to achieve this effort. You can provide your customers with a unique, fast, and personalized experience that makes your … Read more about The Complete Guide to Direct Mail Management Tools
You Don’t Need to Be an Expert to Send Direct Mail
Direct mail—postcards, flyers, letters, self-mailers—is consistently shown to be an effective strategy for securing more leads, higher sales, and better customer retention. Yet some businesses and marketers avoid using it because they fear it’s too complicated and too pricey compared to digital … Read more about You Don’t Need to Be an Expert to Send Direct Mail