Direct mail is one of the few channels that still captures real attention across every generation. 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail pieces. The difference today is in the execution. How … Read more about 8 Direct Mail Automation Strategies That Deliver Results
Direct Mail Campaign: 4 Easy Steps to Generate Direct Mail Leads
Digital marketers, are you struggling to stand out in an oversaturated online environment? It's easy to overlook a direct mail campaign as a lead generation tool but it may be the missing piece in your marketing strategy. Many marketers face the challenge of cutting through the digital noise and … Read more about Direct Mail Campaign: 4 Easy Steps to Generate Direct Mail Leads
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season
Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
QR Codes for Marketing: How to Drive Even More Leads This Year
QR codes have come a long way since they were developed in the early 1990s to track individual components in car factories. They were once called a dying fad. However, with smartphones allowing users to scan QR codes in their native camera app and the pandemic forcing people to look for … Read more about QR Codes for Marketing: How to Drive Even More Leads This Year
How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space. It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that's only the tip of the iceberg. Many of our clients … Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics
Top Black Friday Ideas For Small Businesses In 2024
Feeling lost about the upcoming Black Friday craze? You’re not alone. As the marketing automation platform for small businesses, we spend a lot of time researching the top Black Friday ideas. There are several tools, strategies, and marketing platforms that a small company can use to make the … Read more about Top Black Friday Ideas For Small Businesses In 2024
11 Best HVAC Marketing Ideas to Grow Your Leads in 2024
The heating, ventilation and air conditioning (HVAC) market in North America is worth $13.8 billion and is predicted to grow 5% annually. There are over 105,000 HVAC companies in the United States alone, making it very competitive. This means homeowners have a wide range of companies from which to … Read more about 11 Best HVAC Marketing Ideas to Grow Your Leads in 2024