Ask any developer who has tried to bolt direct mail onto a marketing platform: you’re suddenly juggling printers, spreadsheets, file drops, postage math, and a pile of permission problems. Worse, as soon as you have multiple clients in one codebase, all of that complexity multiplies. Without a … Read more about Multi-Tenant Architecture API: How Postalytics Lets You Embed Scalable, Profitable Direct Mail in Every Client’s Workflow
Direct Mailing API Tools Automate Postcard and Letter Campaigns
One key to success with direct mail is timing. If you send the right messages to the right customers at the right times, you will benefit from outstanding responses and conversions. The difficult part of this task is that at any point in time, your customers and prospects are at different points in … Read more about Direct Mailing API Tools Automate Postcard and Letter Campaigns
Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
We've started using a cool new process here at Postalytics that leverages our HubSpot Workflows integration with our Postalytics Triggered Drip Campaigns to help our sales team better engage with our prospects. One of the really unique things we've built into the HubSpot Integration is the way that … Read more about Use Mail Events to Trigger HubSpot Workflows for Sales Follow-up
Boosting Your Direct Mail Campaigns with HubSpot Workflows
Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
Leveraging Marketo with Postalytics for Enhanced Direct Mail Impact
Direct mail is a great way to engage your customers, generate qualified leads, and drive sales. At the same time, you don’t want to spend weeks deploying one direct mail campaign. You want it to be as easy as sending an email campaign. To do that, you need a direct mail automation tool and … Read more about Leveraging Marketo with Postalytics for Enhanced Direct Mail Impact
How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
E-commerce businesses have to handle a mountain of daily activities. From shipping out products to handling marketing campaigns that convert customers, there’s a lot to do. That's why having a powerful tech stack is a necessity - and Klaviyo is a marketing automation tool you need to … Read more about How Klaviyo’s Integration with Postalytics Transforms E-commerce Marketing
Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
The proliferation of marketing automation platforms has opened the door for an incredibly robust ecosystem of "best-in-class" solutions to integrate and solve problems for marketing teams better than ever before. In planning for these integrations, determining whether to use webhooks vs APIs is a … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks