Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries In health care, change is constant. But today, change feels especially disruptive for health insurance. The 2025 federal budget reconciliation law, the “One Big Beautiful Bill Act,” includes … Read more about Marketing with Empathy: How Health Insurers Can Succeed During Uncertain Times
How to Execute a Flawless Marketing Process in Regulated Industries
Guest Post by Lianne Wade, Fractional Chief Marketing Officer specializing in regulated industries Imagine you’re a Medicare health insurance marketer. You’ve spent months preparing your campaign for annual enrollment—but on October 15th your campaign isn’t launched. Why? Your new marketing claim … Read more about How to Execute a Flawless Marketing Process in Regulated Industries
Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable
Marketers are still managing postcard campaigns like it’s 1999—swapping spreadsheets, chasing down vendors, and hoping everything runs on schedule. But here’s the reality: you don’t need to accept outdated workflows anymore. Online postcard printing and mailing, powered by direct mail … Read more about Why Online Postcard Printing and Mailing Beats Traditional Methods—And How Automation Makes It Unstoppable
2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know
In a year when AI, CTV, and Retail Media Networks are grabbing headlines, you might assume that traditional marketing is fading fast. Not so, says the 2025 Nielsen Annual Marketing Report—and if you're a marketer at a business, nonprofit, or an agency partner serving these groups, the findings are … Read more about 2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know
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How to Get Your Nonprofit Mailing Permit in the US
If you are a US nonprofit, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This is the best deal offered to any industry in the US, and part of the reason why nonprofits are so successful with their direct mail programs. This includes special … Read more about How to Get Your Nonprofit Mailing Permit in the US
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Sometimes, the first question we are asked by marketers isn’t about how Postalytics can streamline and automate their direct mail, how we can help them analyze what’s working and what isn’t working, or how their direct mail program can plug into their CRM or tech stack. Often, they want to learn … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
7 Effective Broadband Marketing Strategies in 2025
The broadband business is cutthroat. Whether it’s new regulations, increasing competition or a renewed focus on security, marketing broadband as an Internet Service Provider (ISP) requires creative and effective strategies. As a direct mail automation tool, we work closely with … Read more about 7 Effective Broadband Marketing Strategies in 2025
Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide
Direct mail remains a powerful marketing channel, but managing campaign budgets and tracking return on investment can be challenging. One innovative solution that's transforming direct mail budgeting is the use of direct mail credits – a system that helps marketers streamline costs, simplify … Read more about Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide