In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.
The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.
Chapters:
- 00:00 – Intro
- 01:45 – Derric’s Accidental Journey to Leadership
- 05:18 – The Growth and Evolution of DickersonBakker
- 10:20 – The Mission and Success Factors of DickersonBakker
- 15:03 – Client Engagement and the Consulting Model
- 18:21 – Transitioning to a Holistic Consulting Approach
- 23:41 – The 2024 Nonprofit Leaders Study Overview
- 36:07 – Thoughts on Omnichannel Marketing Strategies
- 47:09 – The Importance of Data and Personalization in Fundraising
- 51:33 – Get in Touch with Derric
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