In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie’s unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.
The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.
Chapters:
- 00:00 – Intro
- 02:14 – Jari Bolander’s Unique Journey
- 07:15 – Transitioning to Marketing and Storytelling
- 09:13 – Understanding Decision Counsel and Subscriber
- 14:00 – Challenges in the Broadband Service Provider Industry
- 22:09 – The Importance of Differentiation in Marketing
- 29:55 – Cutting Through the Noise of Digital Advertising
- 38:32 – The Importance of Partnerships in the Broadband Industry
- 44:06 – Understanding Marketing Standards and Best Practices
- 49:44 – Get in Touch with Jarie
Get in Touch with Jarie:
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