Postalytics Massachusetts Workforce Training Program
Optimize your direct mail marketing by accessing four comprehensive training courses from Postalytics.
Part of the Massachusetts-Funded Express Program to help companies with 2 to 100 employees meet their training needs.
About Massachusetts Workforce Training Fund
The Massachusetts Workforce Training Fund Program (WTFP) is a state-funded initiative offering grants to Massachusetts businesses for employee training, aimed at enhancing workforce skills and business competitiveness.
The Express Program
The Express Program offers Massachusetts employers quick access to grant-funded training to adapt to changing needs, with fast, flexible, and friendly support, facilitating skill development for employees
Direct Mail Training With Marketing Experts
Learn directly from marketing experts at Postalytics, a leading tech company for direct mail marketing and automation.
Explore how a direct mail platform works, the importance of technology and automation in direct mail, and how to execute powerful campaigns that guarantee results.
Supercharge Your Marketing Efforts in as Little as 4 Weeks
With direct mail delivering the highest ROI across all mediums, supercharge your campaigns by investing in this training course.
Self-paced, expertly designed training courses and live instructor lead training sessions to help your team understand the nuances of designing and executing effective campaigns.
100% Reimbursement for Your Training Investment
Pay for the training investment upfront, and the State of Massachusetts will reimburse up to 100% of the cost.
Upon completion of the direct mail course, your business may receive full reimbursement for the cost of training, and your business will be ready for direct mail.
Learn more about the Postalytics Mass Hire Express Program
Direct Mail 101
Technology & Automation
Using Postalytics: Part One
Using Postalytics: Part Two
Direct Mail 101
Learn why direct mail is an effective marketing channel, creative brief, best practices, the right format, offer, audience, tracking & analytics.
Topics within this course:
✓ What is Direct Mail, and Why is it Effective?
✓ Direct Mail Marketing Overview
✓ The Purpose and Beneftis of a Creative Brief
✓ Best Practices for Effective Direct Mail Campaigns
✓ The Right Direct Mail Format and Offer for Your Audience
✓ Track and Analyze Your Direct Mail Campaigns
✓ Direct Mail Marketing: Putting it All Together
Tech & Automation in Direct Mail
Learn how CRM, automation tools, cloud-based software, design editing tools, personalization & more are used in direct mail.
Topics within this course:
✓ Cloud-Based Software that Manages the Direct Mail Process
✓ CRM and Automation
✓ Easy to Use Design Editing Tools
✓ Personalization in Direct Mail
✓ Small Batch and Triggered Direct Mail
✓ Case Studies Using Postalytics
Using Postalytics: Part One
Learn more about direct mail integration and execution in Postalytics. Apply your knowledge of direct mail, tech & automation to make it work in the leading direct mail automation platform
Topics within this course:
✓ Introduction to Postalytics
✓ Your Postalytics Account
✓ Online Tracking and Domain Setup
✓ CRM and Marketing Automation Integration
Using Postalytics: Part Two
Learn more about direct mail campaign execution. Apply your knowledge of direct mail, tech & automation to make it work in the leading direct mail automation platform
Topics within this course:
✓ Direct Mail Contact Lists
✓ Direct Mail Templates
✓ Creating and Managing Campaigns
✓ Measure Success with Direct Mail Analytics
All teams love Postalytics
Supercharge your team with direct mail automation. Postalytics is made for on-demand marketing that will satisfy any team.
Marketing
Find out how marketers use direct mail to beat the game and stay top of mind.
Small Businesses
Find out how SMBs generate leads with easy and powerful direct mail tools.
Agencies
Find out how agencies leverage CRM data to slash cost per customer.
Non-Profit
Find out how non-profits raise funds and advance social change.
Financial Services
Find out how financial services generate more leads and keep their clients happy.
Real Estate
Find out how real estate agents delight prospects and close more deals.
Retail & Ecommerce
Find out how shops use direct mail to win and retain loyal customers.
Insurance
Find out how insurance companies personalize their offers to win more customers.
Education
Find out how schools use direct mail to fill their classrooms.
Healthcare
Find out how healthcare professionals stay connected with personalized mailing.
Local Services
Find out how plumbers, handymen, and HVAC proffessionals get 10x more calls.
Law
Find out how lawyers stay top of mind with targeted direct mail.
Our customers say it best
“Postalytics is an affordable cloud-based tool that allows us to connect CRM and minimize manual tasks. I love how efficient this tool is.”
Andrew James on Google Reviews
Frequently Asked Questions
Postalytics Mass Hire Express Program
Optimize your marketing efforts with direct mail training courses as a part of the Massachusetts-funded Express Training Program.