The Most Powerful Calix Direct Mail Integration
Unlock the Power of direct mail automation in Calix Engagement Cloud
Speak with a Broadband direct mail expert and learn how to:
✓ Save time and scale effortlessly with direct mail automation
✓ Leverage Calix Audience Segments to trigger personalized campaigns
✓ Track delivery and engagement using IMBs and personalized QR codes
Already using Calix Engagement Cloud? Bring direct mail into your Omnichannel Marketing Mix as a powerful new engagement channel.
Schedule a call with an expert today to learn more.
The Largest, Fastest Growing Direct Mail Automation Platform For Broadband Service Providers
Built-in Address Validation to ensure deliverability and reduce waste
Trigger Direct Mail Campaigns from Audience Segments in Calix
Track Engagement — get notified when someone scans their personalized QR code
Postalytics Transforms Direct Mail for Broadband Service Providers
Broadband Service Providers trust direct mail — it’s a proven, high-performing engagement channel. But managing it the traditional way can be time-consuming and disconnected from the rest of your marketing efforts.
Postalytics changes that.
With the most advanced Calix Engagement Cloud integration, you can:
- Eliminate back-and-forth with printers — no more quote requests or manual file transfers
- Skip the spreadsheets — launch campaigns directly from your Calix audience segments
- Validate addresses automatically to reduce waste and improve delivery rates
- Send with no minimums — perfect for targeted, personalized outreach
- Track every mailpiece — from delivery through QR code scans and online engagement
We give you back hours of your time while turning direct mail into a fully integrated part of your engagement strategy.
Remove Friction, Gain Strategy
Let’s be honest—direct mail can be time-consuming and complex, making it tough to get truly strategic. But with Audience-Based Segmentationhandling much of the data legwork, and Postalytics automating your campaigns, you can finally focus on what matters: crafting targeted, meaningful messages that your competitors simply can’t match.
Many providers end up sending broad, one-size-fits-all mailers because it’s easier than managing complicated data and workflows. But that means missed opportunities to connect in ways that truly resonate with your audience.
Imagine instead leveraging rich subscriber and prospect data to deliver highly personalized, relevant offers that speak directly to your customers’ unique needs and interests. When your messaging aligns with who they are and what they care about, it stands out — no matter how big the David vs. Goliath competition is.
That’s the power of combining Calix’s audience insightswith Postalytics’ seamless automation: helping you get strategic with direct mail so you can build stronger relationships and win more customers.
Track Delivery and Response
Postalytics monitors each mailpiece through production, delivery and response. Your direct mail campaign data is tracked in real time, detailed campaign dashboards.
Each direct mail campaign creates a unique dashboard to track the USPS First Class Mail and Standard Class/Marketing Mail delivery scans as well as each Personalized QR Code online visit from your audience.
You know where your mail is, what was delivered, what addresses were invalid and who responds to each mailer.
Free Personalized QR Codes & pURLs
Savvy direct mailers use QR Codes & pURLs to track mail recipient response and personalize landing pages. Most have to pay steep fees and learn new specialized software.
With Postalytics, just drag & drop the free QR Code or pURL elements onto your creative, insert the tracking code in your landing pages, and Postalytics QR’s & pURLs automatically activate.
You can drive conversion rates higher with landing page personalization tools. Use the same variable data and variable logic tools that you use with your direct mail creative to build a seamless experience for your recipients to respond online.
Calix Direct Mail Integration Plan Options
The Postalytics Calix Engagement Cloud integration is designed for marketers who want to leverage the latest Calix API capabilities to maximize the value of their campaigns. It is available in all Plans, including the Postalytics Marketer, Pro and Agency plans.
Automated Direct Mail from Postalytics Drives Huge ROI
“We have certainly ramped up since switching to Postalytics, one because of ease of use, and two because of the results that we’ve seen since the switch. We’ve been very pleased and direct mail is one of the marketing team’s biggest channels.”
IQ Fiber - Danielle Sprague
Get Started with the Postalytics Calix Direct Mail Integration
Start leveraging your investment in Calix Engagement Cloud to drive more leads, sales and ROI with automated direct mail from Postalytics