Optimize sales outreach or stay-in-touch communications. Being in the right place at the right time can lead to new business. Sometimes it’s not easy to predict when someone is ready to buy or repurchase, so the best course of action is to remain top of mind
Because your goal is to capture consistent mindshare from targets over a certain period of time, one approach is a series of evenly spaced communications that embody both email and direct mail channels.
Recap the key customer benefits of your product or service as well as your contact info
Present a case study or customer story/quote relevant to the target
Mail a letter from key executive as a “surprise and delight” tactic—check in on the target and their needs
Offer helpful content (white paper, guide, webinar, etc.)
Email #4 Responders: Welcome them to ask questions and make a new offer
Email #4 Non-Responders: Reiterates offer of helpful content
Present special offer or invitation
NOTE: The duration of this campaign may be compressed or extended given your particular circumstances.