Generate leads from paid or acquired email lists. Converting prospects into leads can be challenging. Factors that influence success include the quality of the prospect, the competitive environment, the fit of your solution, and the timeliness of your campaign.
Since these are prospects, start with email, which allows you to “skim the cream” with this more affordable channel. Then, use direct mail in your campaign to try to quickly convert holdouts on your list.
Flag the target’s presumed need or painpoint and introduce your company/product/service as the answer—perhaps with an offer
Start with the prospect’s needs and introduce your company’s solution—perhaps with an offer
Recap the earlier message, and introduce new support points
Reference the fact that others like the target have already responded and recap the offer
Design to drive urgency, perhaps with a more attractive offer
Further increase the need to act, perhaps with a more attractive offer
NOTE: As prospects convert, move them out of flow. After week 6, the remaining prospects may be “rested” and set aside for a future effort