Raise The Dead Cold Lead Touches

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Reactivate cold leads. Cold leads are frustrating, because they demonstrated interest at one point—yet failed to convert for reasons that are typically unknown. However, there is often life in a percentage of them.


Because they likely ignored your last emails, start with a short letter in an envelope. This will get past any B2B gatekeepers as well as attract more attention than an email might. Follow up with a series of emails interspersed with direct mail to create a double-barrel effort to reactivate these leads.

Suggested Campaign

WEEK 1 postalytics letter icon

Letter with Special Offer

Mail a letter and reintroduce the benefits you provide and extend a special offer

WEEK 2 postalytics envelope icon

1-2 Emails about Mailing

Reference the mailing and elaborate on its content

WEEK 3 postalytics envelope icon

1-2 Email Highlights

Highlight success stories of customers similar to them

WEEK 4 postalytics postcard icon

Postcard Offer

Postcard with last chance at offer

WEEK 5 postalytics envelope icon

1-3 Emails Asking for Response

Tell email recipient they’ll be removed from your list this week if you don’t hear from them

NOTE: Once a lead responds, remove it from this flow. If people request to be removed, you must honor that request. However industry stats show an average 5-15% reactivation success rate with Week #5’s tactic.

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