Many companies have moved away from a digital-only approach to lead generation. They've realized that social media or email marketing alone is ineffective. Direct marketing has become a popular channel for marketers to generate and nurture leads. In fact, it receives the highest ROI of 112% … Read more about Boost Your Lead Generation with Marketo-Powered Direct Mail via Postalytics
Postalytics Welcomes David Hazeltine as Director of Marketing
Industry veteran to focus on accelerating next phase of DMaaS provider’s growth Rockland, MA, January 2, 2024 -- Postalytics, the leading direct mail automation as a service (DMaaS) platform that turns direct mail into a digital marketing channel, welcomes David Hazeltine as its new Director of … Read more about Postalytics Welcomes David Hazeltine as Director of Marketing
Why Direct Mail Automation? Why Now?
Postalytics is a powerful direct mail automation software platform. It was created to solve thorny problems with direct mail marketing that the founding team experienced while building a related software called Boingnet. Our software has been used for years to help direct mailers personalize and … Read more about Why Direct Mail Automation? Why Now?