Postalytics CEO Dennis Kelly recently sat down with Heidi Schalk of the Business Growth Spotlight podcast to answer a question that's reshaping modern marketing: Why is direct mail automation more effective than traditional approaches? For marketers at mid-sized organizations, nonprofits, and … Read more about Why Is Direct Mail Automation More Effective? Insights from the Business Growth Spotlight Podcast
Introducing Postalytics Flows: The Game-Changer for Multi-Touch Direct Mail
Our February 25th, 2025, product update marks an exciting milestone for the future of automated direct mail marketing. We're introducing Postalytics Flows, a game-changing new workflow automation tool for multi-touch campaign management. Say Goodbye to Spreadsheets and Manual Work For years, … Read more about Introducing Postalytics Flows: The Game-Changer for Multi-Touch Direct Mail
Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
The proliferation of marketing automation platforms has opened the door for an incredibly robust ecosystem of "best-in-class" solutions to integrate and solve problems for marketing teams better than ever before. In planning for these integrations, determining whether to use webhooks vs APIs is a … Read more about Webhooks vs API: Automating Direct Mail like a Pro with Postalytics Webhooks
Developing Advanced Direct Mail Campaigns with the Postalytics API
Direct marketing can help businesses form personal connections with customers. However, it's only effective if you send targeted direct mail pieces and track relevant metrics. With advanced direct mail APIs, the entire process – from creating a postcard or letter to tracking delivery and response … Read more about Developing Advanced Direct Mail Campaigns with the Postalytics API
How Do Automations Work in ActiveCampaign?
ActiveCampaign is a marketing platform that focuses on automation. It has hundreds of integrations that allow you to automate many parts of your workflow and processes. For example, direct mail marketers can integrate the tool with Postalytics to automate campaign sending and tracking. But how … Read more about How Do Automations Work in ActiveCampaign?
How to Leverage CRM for Effective Direct Mail Automation
If you've ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though … Read more about How to Leverage CRM for Effective Direct Mail Automation
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including … Read more about Getting Started with Postalytics