Marketers have been told for years that direct mail is slow, manual, and difficult to measure. Sure, that version of direct mail still exists. But it’s not what high-performing teams are using anymore. Direct mail in 2026 looks very different. Campaigns are being triggered by real-time … Read more about Automated Direct Mail in 2026: Always On, AI, and the Shift to Measurable Mail
Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)
If you’re still sending the same direct mail message to every audience segment, you’re not really direct mail marketing. You’re doing mass production. And in 2026, that’s a losing strategy—because consumers don’t respond to channels. They respond to relevance. That’s why new research … Read more about Generational Marketing Strategies for Direct Mail: What New Research Reveals (and How to Automate It)
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Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind while … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including … Read more about Getting Started with Postalytics
Why Direct Mail Automation? Why Now?
Postalytics is a powerful direct mail automation software platform. It was created to solve thorny problems with direct mail marketing that the founding team experienced while building a related software called Boingnet. Our software has been used for years to help direct mailers personalize and … Read more about Why Direct Mail Automation? Why Now?
How to Write a Postcard that Gets a Response
You may be wondering how to write a postcard that resonates with your target audience and helps you grow your business. Don’t worry. We have you covered. Postcards are a great way to increase awareness of your brand, build credibility, and generate sales. Leaving your customers with something … Read more about How to Write a Postcard that Gets a Response
When to Use USPS Marketing Mail?
US Postal Service mailing classes can be pretty complicated. To make the mail move efficiently and at a low cost, the USPS has established lots of rules and regulations that determine the mailing class of your mailpieces and how you must configure and prepare the mail. Fortunately, mail … Read more about When to Use USPS Marketing Mail?