At Postalytics, we don’t just believe in the future of direct mail—we’re building it. And this May, we’re bringing that bold energy to New Orleans as a proud sponsor of the 2025 NTCA Marketing and Sales Conference, happening May 4–7.
This event is the pulse point for marketing and sales professionals in the rural broadband space—a group we’re incredibly passionate about supporting. NTCA’s members are doing mission-critical work by expanding broadband access across America’s rural communities. But marketers in this space face steep challenges: tight budgets, niche audiences, outdated tech stacks, and the constant pressure to prove ROI.
We’ve seen these challenges up close, and we’re not just empathizing—we’re solving.
Bringing Direct Mail Into the Digital Age
Most rural broadband marketers have heard it all before: direct mail is too slow, too hard to track, and disconnected from digital campaigns. But that thinking is outdated—and frankly, it’s holding marketing teams back.
At Postalytics, we’ve flipped the script.
- Launch direct mail campaigns in under 30 minutes
- Trigger mailings directly from your CRM or marketing automation platform
- Track every mailpiece like it’s an email—with delivery scans, personalized URLs, and full attribution
By transforming direct mail into a digital-first, automated, and trackable channel, we’re giving broadband marketers a powerful new lever to drive demand and engagement—without the operational drag.
The IQ Fiber Story: Real Results, Real Disruption
Need proof? Just look at what IQ Fiber, a Florida-based fiber internet provider, achieved with Postalytics.
IQ Fiber needed a way to quickly ramp up awareness and subscriber growth in new service areas. Traditional direct mail couldn’t keep up. So they used Postalytics to build an automated, always-on campaign triggered directly from their CRM.
The result?
- 54% increase in response rates
- Significant time savings by eliminating manual processes
- Seamless tracking from mail drop to conversion
This isn’t theory. It’s execution that moves the needle.
Why We’re Sponsoring The 2025 NTCA Marketing and Sales Conference
Postalytics is all about challenging assumptions and driving innovation—and that’s exactly what the NTCA Marketing and Sales Conference is built for. This year’s theme, “Plug In, Power Up”, couldn’t be more aligned with our mission to help marketers level up with cutting-edge tools and insights.
We’re excited to:
🔹 Learn directly from rural broadband marketers about the challenges and goals shaping their strategies
🔹 Share how automation and integration can radically improve direct mail performance
🔹 Network with industry leaders who are reimagining how telco marketing gets done
We’re especially fired up to connect with marketers who are tired of the same old limitations. If you’ve ever said, “There has to be a better way,” we’d love to show you what that looks like in action.
Come Say Hi
Whether you’re looking to grow subscribers, boost retention, or simply prove marketing ROI more effectively, Postalytics is here to help. Stop by our booth to see how we’re making direct mail faster, smarter, and more powerful than ever before.
We’ll also have plenty of resources (and maybe a few surprises) on hand to help you plug in and power up your next campaign.
🎉 2025 NTCA Marketing and Sales Conference
📍 New Orleans, LA
📅 May 4–7, 2025
🔗 Learn more and register here
Let’s make direct mail the most exciting channel in your stack.
About the Author
Chas Rubino
Chas Rubino is a Strategic Client Executive at Postalytics. Chas has been with Postalytics since it started in 2017 and was with Postalytics' predecessor Boingnet as well. He's got a deep understanding of how direct mail automation impacts the bottom line for the organizations that he works with, and he's assisted hundreds of marketers as they seek to understand how to leverage automation to generate workflow efficiencies. Chas is a passionate New England sports fan, a husband and father of two children, and avid outdoorsman.
Sam Nallen
Sam Nallen is an Account Representative at Postalytics. He works with prospects and customers in a variety of industries and helps them learn about how direct mail automation fundamentally changes how direct mail and marketing technology work together to provide higher ROI marketing. Sam's a Veteran of the United States Air Force where he proudly served for over 7 years.