How Gundir is Redefining Direct Mail Strategy for 2026

Direct mail agencies tend to look a lot alike. They take your list, print your piece, drop it in the mail, and send you a report. Rinse and repeat.

Gundir is not that agency.

In a recent episode of Print to Pixel, I sat down with Lindsay Weisgerber, the Chief Operating Officer at Gundir, to talk about what sets the agency apart, how they think about direct mail in a world of omnichannel marketing, and why their new suite of solutions is drawing attention from marketers who are serious about scaling a channel that delivers.

If you’re a marketer with an interest in the cutting edge of the direct mail world this conversation is worth your time. Check out the full podcast on our Print to Pixel page.

What Gundir Actually Does (and Why It Matters)

Gundir is a direct mail agency, full stop. No trying to be everything. No chasing every new digital trend. The agency’s focus is direct mail, and that narrow focus is exactly what makes it powerful.

“A lot of agencies are trying to do all the things,” Lindsay told me. “Our niche is direct mail and that is our focus. Our ultimate goal is to make the mail a rewarding experience.”

That commitment shows up in the team they’ve built. Gundir’s people are specialists, not generalists moonlighting in mail. The result is a company that can have conversations with clients about data hygiene, creative strategy, USPS promotions, and attribution in the same meeting without losing a step.

The agency works with clients across verticals and company sizes, driving top-of-funnel leads and managing sophisticated recurring programs. Their client base includes both B2B and B2C brands, and they’ve developed a set of solutions designed to meet clients exactly where they are.

Check out Lindsay’s comments on Gundir’s focus exclusively on direct mail:

Gundir’s Solutions Framework: Segmented for a Reason

What caught my attention when I first looked at Gundir’s site was how deliberately they’ve packaged their offerings. They didn’t just build a menu of services. They thought hard about where clients are in their direct mail maturity and designed a solution for each stage.

Here’s a quick breakdown:

Gundir Express is the newest addition to the portfolio and the one we’re most excited about from a Postalytics perspective, because it’s a direct partnership with us. Gundir Express is a DIY platform that puts Gundir’s templates, best practices, and creative expertise into the hands of marketers who need speed and budget efficiency. And critically, it connects into CRMs so brands can trigger direct mail based on behavior inside their customer journey.

That last point deserves emphasis. The ability to connect direct mail into a CRM-driven journey is not a nice-to-have anymore. It’s the foundation of how modern marketers will use the channel.

Gundir Launch is built for companies new to direct mail. Smaller quantities, a clear testing roadmap, and foundational program architecture. The goal is to prove the channel before scaling it.

Gundir Lift is for brands that have been mailing for a while but feel stuck. Response rates have plateaued, creative is stale. Gundir’s team comes in with four to five breakthrough concepts built off a competitive analysis and a best-practices audit, designed specifically to beat the client’s control.

Gundir Lead is for the more sophisticated, high-volume programs. These clients need strategic oversight, analytics support, and full-service execution across data, creative, and production.

Two Client Stories That Tell the Whole Story

Numbers are more persuasive than promises, so here are two that Lindsay shared.

EasyCater is a B2B catering platform that has been a Gundir client for roughly five years. In 2024, they decided to triple their mail volume. Gundir built out sophisticated projections, developed a rigorous testing plan, and spent the year learning at scale. In 2025, they pulled back, applied what they learned, and kept improving the program’s efficiency and results.

This is how direct mail programs should be built: test at volume, learn fast, then scale what works.

Mochi is a B2C brand in the health space. They came to Gundir as a Gundir Launch client, never having done direct mail before. They started at 200,000 pieces a month. Within six months, they were mailing 1 million pieces a month and had cut their customer acquisition costs by 53%.

That kind of result does not happen by accident. It happens because there was a clear testing roadmap, disciplined use of data sources, and a client relationship built on alignment and transparency.

“When you guys are both in it together to win,” Lindsay said, “and you’re sharing the knowledge and the brain power, it’s amazing what you can accomplish together.”

The Trends Gundir Is Watching in 2026

I asked Lindsay to close out our conversation with the trends she’s paying attention to heading into 2026. Her answers align closely with what we’re seeing across our own customer base at Postalytics.

Personalization backed by clean data. Everyone talks about personalization. Fewer marketers actually have the data infrastructure to do it. Lindsay pointed to data hygiene as a prerequisite for serious personalization in direct mail. If the variables aren’t clean, the piece can’t be tailored.

Channel-specific offers. Creating offers that live exclusively in direct mail serves two purposes: it creates urgency and exclusivity for the recipient, and it supports clean attribution. Limited-time offers and expiration dates are getting more emphasis in Gundir’s current testing.

USPS promotions. This one is underutilized by most marketers. The USPS offers a range of incentive programs tied to tactile finishes, augmented reality, and other innovations. Gundir is actively helping clients take advantage of these to offset rising production and postage costs while simultaneously improving the mail experience.

Omnichannel orchestration. This is where the Postalytics and Gundir Express partnership comes in. Having a mass direct mail program running at one layer while also triggering individual pieces at specific moments in a customer journey is a powerful combination. The key is using behavioral data from a CRM to make mail timely and relevant, not just frequent.

Why This Partnership Works

Postalytics is a software company. We automate, track, and integrate direct mail into modern marketing stacks. We’re not an agency. Gundir is an agency with deep expertise in creative strategy, data science, and direct mail best practices.

Gundir Express brings both together into a single offering for the marketer who wants the expertise of Gundir baked into a platform they can run themselves.

That’s a rare combination in this industry. And it’s the kind of thing that happens when two organizations that have been working side by side for years decide to build something together instead of just referring business back and forth.

If you’re a marketer trying to add direct mail to your channel mix, the Gundir and Postalytics ecosystem is worth a hard look. The tools are here. The strategy frameworks are here. The proof points are here.

Check out the full interview with Lindsay:

Reach Out to Gundir

If today’s conversation sparked any ideas about how direct mail fits into your marketing program, Lindsay and the Gundir team are worth talking to. You can reach Lindsay directly by connecting with her on LinkedIn.

And if you want to see how Postalytics works, you can easily start with a free Postalytics account!