Top 8 Free HubSpot Tools To Grow Your Business

Are you looking for free HubSpot tools that can leverage your investment in HubSpot’s marketing software?

Here’s the good news: there’s a large, growing ecosystem of free HubSpot tools that can help you solve a wide range of problems with powerful, integrated software solutions.

Best of all, you don’t need to worry about being the “beta tester” for some app that is not proven to work. HubSpot only selects partners to list in their app directory when they’ve shown that their app functions well and provides a good customer experience.

You can also look for the “HubSpot Certified App Partner” designation, which is awarded to apps that undergo a higher level of review by HubSpot’s developer team. Here’s what it looks like:

How To Find Free HubSpot Tools

It’s easy to access the App Partner Directory and discover the free HubSpot tools that can boost your team’s productivity, improve automation or bring all your data together in one unified platform.

Head to the Hubspot Ecosystem, and start by clicking the “App Marketplace” icon located in the centre of the page.

You’ll then launch into the app directory, which offers several ways to search and discover apps and tools designed to extend the value of your HubSpot investment.

There is a tool for everything here, whether you want to schedule social media posts, create landing pages, deal with customer inquiries, work on email marketing or manage your direct mail campaigns (hint: that’s us!)

These free HubSpot tools and integrations extend HubSpot’s functionality, helping your team work smarter without added cost.

Our Top 8 Free HubSpot Tools

Now that you’ve got access to the App Partner Directory, it’s time to find the right tools. To help, we’ve put together a list of our top 8 free HubSpot tools.

In this list, we’ll break down some of the best free tools in the most important HubSpot integration categories (think direct mail, image creation and email validation). Some of these tools offer completely free options for life, while others provide free trials that allow you to test the software before subscribing.

1. Direct Mail Hubspot Tool: Postalytics

Postalytics isn’t just another HubSpot tool. It’s our product, built to bring automation and personalization to a channel most marketers overlook: direct mail.

Modern marketing demands a multi-channel approach, giving prospects the choice of how and where they engage. While digital channels dominate, marketing teams are rediscovering the power of direct mail, especially when it’s seamlessly integrated with their HubSpot CRM.

That’s where Postalytics comes in. With our free base plan ($0/month), you can:

• Fully integrate direct mail campaigns with HubSpot
• Launch campaigns using pre-built templates and designs
• Automatically generate direct mail lists from your HubSpot data
• Trigger follow-ups based on customer actions in HubSpot
• Track and analyze every mailer sent

Postalytics plugs right into your HubSpot Contacts, Lists and Workflows to make launching direct mail campaigns easy. 

You can trigger direct mail campaigns that launch throughout your marketing funnel, instead of running them as a disconnected channel. The result is a more complete, multi-touch customer journey that blends digital and physical engagement.

2. Image Design Hubspot Tool: Canva

Need regular images for your website or social channels, but not enough to justify a full-time designer or the cost of Photoshop? That’s the challenge many companies face when design needs are occasional.

Canva solves this with an easy-to-use, drag-and-drop design platform. It includes thousands of pre-built templates in popular formats, making it simple to create images for your website and marketing campaigns in HubSpot.

Canva is free, and its core features are more than enough for most small businesses. Even better, Canva connects directly with Postalytics through our Canva direct mail integration. That means you can design in Canva and send personalized, on-brand direct mail campaigns without leaving your workflow.

For teams that need more, Canva’s paid plans unlock advanced features such as:

• Brand Kits with your logo, colours, and fonts
• One-click design resizing for multiple channels
• 60,000+ templates
• 60+ million premium stock images, videos, and graphics
• Custom templates

With Canva, even non-designers can produce polished, on-brand visuals quickly, making it a valuable addition to any HubSpot-powered marketing team.

3. Data Management Hubspot Tool: Insycle

If you’ve ever tried to send a HubSpot campaign but struggled with messy data, Insycle can help. It’s a data management tool designed to fix common issues that hold back personalization and campaign performance.

With Insycle, you can:

• Identify and merge duplicate records in bulk
• Standardize data fields for consistency
• Clean up common issues (e.g., capitalization, removing numbers from names)
• Use pre-built templates to spot frequent HubSpot data problems
• Automate data clean-up on a recurring basis

Insycle works across contacts, companies, and deals, so your whole HubSpot database stays accurate and reliable.

They offer a free 7-day trial, giving you full access to the platform’s features. For growing companies, it’s an essential way to keep data clean, campaigns effective, and sender reputation strong.

4. Reporting Dashboard Hubspot Tool: Databox

Making data-driven decisions requires collecting, reporting, and analyzing customer and visitor data in a clear, actionable way. The problem? Valuable insights often live across multiple platforms, making it hard to see the bigger picture.

Databox solves this by unifying your data from HubSpot, Salesforce, Google Analytics, and other platforms into a single dashboard. This makes it easier to track what matters, uncover insights, and take action quickly.

With Databox, you can:

• Pull data from multiple sources into one central hub
• Build advanced, customizable dashboards
• Monitor performance across marketing, sales, and operations
• Access daily data refreshes (with hourly refreshes available on paid plans)

The free plan includes up to three data sources, enough for most small teams to get started. For HubSpot users who want a clearer view of performance without juggling platforms, Databox is a valuable addition.

5. Email Validation Hubspot Tool: DeBounce

Nothing drags down an email campaign faster than bounced addresses. Not only do they waste send volume, but they also damage your domain’s sender reputation, hurting deliverability for every future campaign.

There are two types of bounces to watch out for:

• Hard bounces: Permanent issues, like an invalid email or domain
• Soft bounces: Temporary issues, like a server outage

DeBounce is an email validation tool that integrates directly with HubSpot. It analyzes your contact database, identifies addresses likely to bounce, and removes them before you hit send.

Key benefits include:

• Protecting your domain reputation and email deliverability
• Reducing wasted sends on invalid addresses
• Automating email list cleaning within HubSpot

DeBounce offers 100 free credits to get started, with pay-as-you-go pricing after that. For any HubSpot team running regular email campaigns, it’s a simple way to safeguard reputation and maximize reach. 

6. Behavior Analytics Hubspot Tool: Hotjar

Data is great at telling us what our website visitors do, but it isn’t always great for identifying why they do it. 

That’s where HotJar comes in. The free HubSpot integration helps you visualize user behaviour and uncover insights that standard metrics miss.

Hotjar’s core features include:

1. Heatmaps: See where users click, scroll, and hover. Heatmaps highlight the “hot spots” on your site, helping you understand reading patterns, content engagement, and which areas may be underperforming.
2. Visitor recordings: Watch real visitor sessions to see exactly how people browse your site or use your product. While more time-intensive, recordings reveal valuable context behind user actions.
3. Conversion funnels: Visualize drop-offs at each stage of your funnel. Pinpoint where prospects leave and optimize those touchpoints to improve conversion rates.

For HubSpot teams that want to understand not just what users do but why, Hotjar is an essential addition to the tech stack.

7. Sales Calls Hubspot Tool: CallPage

Sales teams often rely on a patchwork of tools for pipeline management, prospecting, enrichment, and calling. The problem? Customer data gets scattered across systems, making it harder to keep everything aligned with your CRM.

CallPage simplifies this by bringing calling directly into HubSpot. Instead of jumping between platforms, reps can make and track calls inside the CRM with a single click.

With CallPage, you can:

• Make inbound sales calls directly from HubSpot
• Create new contacts automatically with enriched information
• Keep a full history on each customer for sales context
• Record and access calls across your team
• Centralize all sales lead data in one place

For HubSpot users, CallPage streamlines the sales process and keeps every interaction tied neatly to your CRM.

8. Lead Scoring Hubspot Tool: Mad Kudu

HubSpot’s lead scoring feature is powerful, but it’s only as good as the data behind it. Missing or incomplete information can lead to inaccurate scores, making it harder for sales teams to prioritize the right prospects.

MadKudu helps solve this by enriching your data and applying predictive models to identify which accounts are most likely to convert. It integrates directly with HubSpot to make building, implementing, and maintaining a lead scoring system much easier.

With MadKudu, you can:

• Enrich your HubSpot data to improve lead scoring accuracy
• Use historical data to predict conversion likelihood
• Prioritize high-value accounts for your sales team
• Customize scoring models to adapt as your company grows
• Automate lead qualification at scale

MadKudu plans start at $999/month, but HubSpot users can activate a free version via the HubSpot Marketplace to score up to 100 leads per month.

For B2B teams relying on HubSpot, MadKudu is a powerful way to focus on the right leads and improve sales efficiency.

How Your Marketing and Sales Teams Can Maximize HubSpot

HubSpot is one of the most powerful growth platforms available, but with its cost, you need to make every feature count.

The free tools we’ve covered help you extend HubSpot’s core functionality, fill gaps in your marketing and sales strategy and improve efficiency without increasing costs.

Start exploring these integrations today to generate more leads, close deals faster, and get the full value out of HubSpot. And if you’re ready to see immediate impact, start with Postalytics, the fastest way to unlock direct mail automation inside HubSpot.