Until recently, the US Postal Service changed postage rates once a year. Typically, the overall increases were capped, and mailers could count on postage changes in January, usually learning about the upcoming rates in October of the previous year. Because of rulings by the Postal Regulatory … Read more about How to Plan for Mail Postage Changes
How do Non-Profits Raise Money via Direct Mail
Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?
7 Best Higher Education Marketing Strategies Right Now
As a direct mail automation platform, we analyzed higher education marketing strategies to help you recruit exceptional students, build a timeless legacy, and reach institutional goals. Marketing higher educational institutions are just as essential as marketing any other business. Beyond the … Read more about 7 Best Higher Education Marketing Strategies Right Now
How to Get the Most Bang for Your Direct Marketing Buck
Are you wondering how to get the most bang for your marketing buck? You’re not alone. As the postcard marketing & mail automation platform, we spend a lot of time analyzing channels that generate the best returns on investment (ROI). Many marketers favor email over postal mail because … Read more about How to Get the Most Bang for Your Direct Marketing Buck
Direct Mail Marketing Stands Out for Healthcare Firms
Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
How to Send Mail to Canada: a Step-by-Step Guide
Feeling overwhelmed trying to find the best option for sending mail to Canada? You're not alone. As the first direct mail automation platform in Canada, we spend a lot of time studying the best ways of sending mail to the country. If you are a US-based company looking to break into … Read more about How to Send Mail to Canada: a Step-by-Step Guide
USPS No Access to Delivery Location
What to do when the USPS has no access to the delivery location The United States Postal Service (USPS) is an excellent resource for getting packages to their destination, but sometimes things go wrong. You may have recently received a message from the USPS stating, "No Access to Delivery … Read more about USPS No Access to Delivery Location