Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
How to Send Mail to Canada: a Step-by-Step Guide
Feeling overwhelmed trying to find the best option for sending mail to Canada? You're not alone. As the first direct mail automation platform in Canada, we spend a lot of time studying the best ways of sending mail to the country. If you are a US-based company looking to break into … Read more about How to Send Mail to Canada: a Step-by-Step Guide
USPS No Access to Delivery Location
What to do when the USPS has no access to the delivery location The United States Postal Service (USPS) is an excellent resource for getting packages to their destination, but sometimes things go wrong. You may have recently received a message from the USPS stating, "No Access to Delivery … Read more about USPS No Access to Delivery Location
What Colors Work Well in Direct Mail Marketing?
Direct mail often gets the eyeballs and the engagement that digital platforms don’t deliver. But creating effective direct mail pieces doesn’t simply happen. Effective design, a strong call to action, and clear messages are all imperative. Color, too, is critical. Tomes have been written about … Read more about What Colors Work Well in Direct Mail Marketing?
7 Insurance Marketing Strategies to Generate More Leads This Year
The insurance marketing strategy can make or break your insurance business. In order to thrive, insurance businesses need to generate more leads, sell better coverage, and foster relationships with clients. Luckily, insurance marketing strategies can help you reach two of these goals.Before we … Read more about 7 Insurance Marketing Strategies to Generate More Leads This Year
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics
Why You Need Direct Mail for Professional Services Marketing
As the leading direct mail automation platform, we spend a lot of time studying professional services marketing. So, let’s dive right in and explore how to market professional services this year. Professional services and consulting firms in fields such as accounting, financial services, … Read more about Why You Need Direct Mail for Professional Services Marketing