It’s not uncommon for a digital marketer to steer away from direct marketing. But consider this – direct mail receives the highest ROI of 112% across all marketing channels, including SMS, email, and paid search. Should you then pick one over the other? No. Instead, savvy marketers create a … Read more about 10 Things Digital Marketers Should Know About Direct Mail
Marketing Mail vs. First-Class
One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Social media and email marketing are popular for nonprofit campaigns, but direct mail fundraising remains one of the most effective ways to reach potential and repeat donors. Direct mail offers a unique opportunity to connect with your target audience—adults with discretionary income who are … Read more about How Nonprofit Campaigns Can Thrive with Direct Mail Fundraising
Upcoming Events – Calix ConneXions 2024 Conference
Find Postalytics at Calix ConneXions 2024 at the Wynn Las Vegas Resort & Spa - October 12-15 A simplified business model with excited subscribers enables even the smallest broadband service provider to take on the consumer giants and win. Engage with your peers, industry visionaries, design … Read more about Upcoming Events – Calix ConneXions 2024 Conference
Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Over 90% of companies with ten or more employees use customer relationship management (CRM). The reasons are many – improved customer data management, sales and lead visualization, shorter sales cycles, customer retention, etc. Zoho is a powerful CRM tool used by sales and marketing … Read more about Zoho’s Integration with Postalytics: Bridging Direct Mail and CRM
Nonprofit Engagement Strategies with Direct Mail Automation
For nonprofit organizations, the challenge is twofold – vying for donations and building long-lasting relationships with your community. But when dealing with constrained budgets and resources, you need effective strategies. One such strategy is direct mail automation. As a … Read more about Nonprofit Engagement Strategies with Direct Mail Automation
GoHighLevel Pricing: Is It Worth The Cost?
GoHighLevel is a marketing and sales platform designed for agencies. It offers various pricing plans to meet the requirements of agencies at different levels. The platform has a ton of features you can work with. However, that also makes it difficult to know which plan will give you the highest … Read more about GoHighLevel Pricing: Is It Worth The Cost?
Unleashing Business Growth: Postalytics Case Studies Across Industries
Given the robustness and versatility of the Postalytics system, it is no wonder that a broad spectrum of organizations have found tremendous value in its application. The value to all these businesses is not simply in the tool itself but in how customers deploy the platform to yield real-world … Read more about Unleashing Business Growth: Postalytics Case Studies Across Industries