Postalytics is a self-serve direct mail automation tool that looks, acts and feels like a digital channel. Because it is a digital channel, that happens to output, mail and track high quality direct mail marketing postcards and letters. The printed piece that arrives in mailboxes is the only thing it has in common with traditional direct mail.
What makes Postalytics a digital marketing channel?
- Real time delivery and response rate insights. Postalytics campaign dashboards look and feel like email marketing dashboards.
- Simplified, all-in-one production and delivery via nationwide print delivery network. Your mail gets routed electronically to printers all over the country.
- Deep integration with marketing automation and CRM tools to enable triggered drip direct mail campaigns. No need to batch up large quantities.
We are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.
We are also the creators of Boingnet, the award winning pURL marketing automation platform. Since 2008, we’ve been helping direct mailers generate personalized, multi-channel campaigns across mail, web and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mailpieces and has helped marketers understand direct mail response more deeply.
Interested in learning more about Postalytics? We invite you to Contact Us.