Postalytics and Calix Bring Automated Direct Mail to the Calix Engagement Cloud
ROCKLAND, MA – October 20, 2025 — Postalytics, the leading direct mail automation platform, today announced its new integration with the Calix Engagement Cloud, enabling Broadband Service Providers (BSPs) to seamlessly add automated, trackable direct mail into their omnichannel marketing strategies.
The integration will be showcased at Calix ConneXions 2025, Booth #107, in Las Vegas, October 18–22.
With Postalytics now appearing as an Engagement Channel inside Calix Engagement Cloud, broadband marketers can create, personalize, and deploy automated direct mail campaigns directly from within CEC—no spreadsheets, exports, or manual processes required.
The result: faster campaigns, cleaner data, and measurable engagement, all managed from a single platform.
About the Integration
The new Calix Engagement Cloud integration with Postalytics enables BSP marketers to connect audience data, campaign automation, and offline engagement like never before.
Through this integration, Calix users can:
- Instantly push audience segments into Postalytics with automatic address validation and data cleansing.
- Trigger direct mail from Engagement Cloud alongside email, SMS, and mobile channels.
- Track delivery, engagement, and response through Postalytics dashboards.
- Reinforce digital engagement with personalized physical mail for better recall and conversion.
The integration reflects a shared commitment by Postalytics and Calix to empower broadband marketers with automated, data-driven tools that combine digital precision with physical engagement.
Customer Success: Turning Manual Processes into Measurable Results
Consolidated Business Services (CBS), a marketing services provider supporting rural broadband cooperatives, is already realizing the impact of the integration.
“The Calix and Postalytics integration has transformed how we operate,” said Amy Russ, Senior Marketing Manager at CBS. “Before, launching a direct mail campaign meant exporting data, cleaning lists, and coordinating with multiple vendors—a process that could take weeks. Now, we push audience segments directly from Calix Engagement Cloud into Postalytics in just a few clicks, and we can track exactly when those postcards hit mailboxes. For our cooperative ISP clients like DirectLink, this means we can compete with much larger providers while operating with lean marketing teams. The address validation alone saved us over $7,000 in wasted postage on a single campaign.”
For more on how CBS achieved measurable campaign efficiency and growth, read the full case study: Automated Direct Mail for Rural Broadband Providers
Expert Insight: Empowering Teams to Scale Smart
“Every week, I talk to broadband marketers who are stretched thin — they know direct mail works, but they’ve lacked the time and resources to manage it efficiently,” said Chas Rubino, Senior Broadband Account Executive at Postalytics. “This integration changes that. It lets Calix users launch targeted, trackable direct mail in minutes, giving them the same automation advantages as the largest telecoms without the overhead. I’m thrilled to be working alongside the Calix team to roll this out together and help BSPs bring automation and personalization to a channel they already trust.”
Postalytics’ Vision: Extending Automation Across the Broadband Lifecycle
“We’re incredibly excited to bring the power of Postalytics automation to Calix customers,” said Dennis Kelly, CEO and Co-founder of Postalytics. “This integration extends our mission to make direct mail as fast, measurable, and flexible as email marketing. Broadband providers are already using it to reach local communities more effectively and to scale their outreach like never before. Combined with the Q1 2025 launch of Postalytics Flows, Calix customers can now drop segments seamlessly into multi-touch direct mail automations for the pre-construction, construction, and activation phases of broadband deployment — giving BSPs a fully automated, end-to-end solution for engaging customers at every stage of their buildout.”
Three Key Use Cases for Calix + Postalytics
1.) Streamlined Prospect Data Activation: Instantly push Calix audience segments into Postalytics with automatic data cleansing and suppression, saving hours of manual prep.
2.) Enhanced Campaign Segmentation: Leverage Claritas data to tailor creative by household characteristics and measure performance by demographic.
3.) Omnichannel Orchestration: Add direct mail alongside email, SMS, and mobile app channels within Engagement Cloud for unified campaign execution and analytics.
See It in Action at Calix ConneXions 2025
Postalytics will demonstrate the new Calix Engagement Cloud integration and share customer success stories at Booth #107 during Calix ConneXions 2025 in Las Vegas, October 18–22.
To learn more or request a demo, visit Calix Direct Mail Integration – Broadband Direct Mail Made Easy
About the Author
William Boynton
Bill Boynton is an intern at Postalytics that helps the marketing, sales and client success teams by generating content and managing operations.