In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.
They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.
Chapters:
- 00:00 – Intro
- 02:26 – The Office UK vs US
- 03:37 – James’s Journey from Law to Marketing
- 08:30 – Key Priorities at Hunter.io
- 12:07 – Is Cold Email Really Dead?
- 16:04 – Messaging Madness 2025 Campaign
- 25:16 – The Role of Cold Email in Omnichannel Marketing
- 28:45 – Leveraging AI in Marketing Strategies
- 34:18 – Get in Touch with James
Get in Touch with James:
Links:
State of Cold Email 2025 Report
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