In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.
Chapters:
- 00:00 – Intro
- 03:09 – Michael’s Background and Path to Gather Voices
- 11:19 – What Is Community-Driven Video?
- 19:06 – Using Video in the Purchase Funnel
- 21:57 – Ideal Customer Profile and Vertical Strategy
- 30:32 – Helping Non-Video Marketers Create Content
- 34:48 – Direct Mail and Omnichannel Marketing Use Cases
- 38:52 – Get in Touch with Michael
Get in Touch with Michael:
Mentions:
Association of the Wall and Ceiling Industry
American College of Foot and Ankle Surgeons
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