Postalytics: Why We Built the Leading Direct Mail Platform
Direct mail can be a powerful marketing channel…but it hasn’t kept up with technology
Marketers Are Returning to Direct Mail — With Good Reason
Digital marketing channels are overcrowded. Every marketer is following the same playbook, making it harder than ever to stand out. That’s why savvy marketers are rediscovering direct mail — a proven way to put messages directly into the hands of their audience.
Recent studies from industry analysts, neuroscientists, and marketers show that direct mail drives higher engagement and recall compared to saturated digital ads.
Direct Mail Is Effective – It Stands Out
Neuroscience Shows 70% Higher Recall
Response Rates Are Growing With Better Personalization
Why Traditional Direct Mail Falls Short
The challenge? Traditional direct mail is outdated. It hasn’t kept up with modern marketing expectations.
Marketers now have higher expectations from their channels. Speed, efficiency, integration and analytics are all essential to modern marketing.
Traditional direct mail just doesn’t get it done.
- Slow production and delivery cycles
- Manual, error-prone processes
- Limited personalization options
- Little to no analytics or attribution
Today’s marketers demand speed, efficiency, integration, and measurable results — and legacy direct mail systems simply can’t deliver.
Large Batch & 4-6 Week Production Cycles
Disconnected From CRM/Marketing Automation
No Tracking Of Delivery & Response
Huge Mailers Solve These Problems With Big Teams, Big Agencies and Big Money
How Postalytics Reinvented Direct Mail Automation
We Deliver Enterprise Grade Direct Mail Automation
With Automated Workflow, Deep Integration & Analytics
In A Self Serve, Affordably Priced Software Tool
That Marketers In Organizations of All Sizes Can Deploy Quickly & Easily
Who Are We?
We are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.
We are also the creators of Boingnet, the award winning pURL marketing automation platform. Since 2008, we’ve been helping direct mailers generate personalized, multi-channel campaigns across mail, web and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mailpieces and has helped marketers understand direct mail response more deeply.
Our Boingnet customers kept asking us “Can we use your pURL marketing tool to integrate direct mail into our HubSpot or Salesforce infrastructure?”.
After hearing it a few times, we began investigating the market for a turn-key, self service direct mail tool that can deliver sophisticated marketing in an easy to use format.
It turns out that there’s a huge market for Postalytics. We are growing quickly & adding new capabilities regularly.
Sign up for a free account & check it out and see for yourself.
You can use the “Send Me Samples” feature and in about 2 minutes you’ll have a live campaign.
Interested in learning more about Postalytics? We invite you to Contact Us.