Direct Mail Automation for Higher Education

What student recruitment means?

Student recruitment is an organized activity of attracting and enrolling students that are a good match for a college or university. Good recruitment will establish long-lasting connections with exceptional students that want to attend your school. In short, student recruitment means promoting a university.

How do I recruit more students at university?

Universities can start by reaching out precisely to the best-suited candidates. These are outstanding students that want to progress in their studies. By communicating with these students, either through direct mail or other ways, the university recruits more students.

How can I attract good students?

Attracting good candidates takes the combined efforts of the entire university staff. It starts with the university’s reputation, leading good students to explore the option of attending the university long before the recruiters send their first promotional piece of mail. Then, sending out direct mail and deploying online promotions will bring these good candidates to your university.

How do you market higher education?

Higher education institutions can promote their programs by using a marketing mix of several strategies and methods that attract exceptional students to apply. Direct mail marketing tops the list of strategies because it creates a premium feel and tangible touchpoint to which the potential student can return many times over. Then, digital marketing and email help reinforce the message through retargeting.

Why is college recruiting important?

College recruiting is essential because it brings the best-suited students to colleges. It helps to raise awareness about a college and its offerings. The recruiters help to increase the reputation of the institution by highlighting what each department offers in terms of programs, scholarships, and opportunities for people with different interests.