Direct Mail Automation Built to Convert
With Postalytics® automated direct mail, you can create, send and track impactful campaigns in minutes—not weeks.
10,000+ marketers and agencies track & automate direct mail with Postalytics®. To see more reviews, visit the Postalytics Capterra or G2 reviews.
“The best thing about the platform is that is solved a mailing issue I was having which was expensive and time consuming.”
“The integration with the CRM, the ease of use and onboarding help was what I was looking for.” Steve S. Certified G2 Review
Send Automated Direct Mail In Record Time
Learn How – 2 Minute Video
Save time and $ with Postalytics®
Postalytics direct mail is fast, integrated and automated, just like email.
Here’s How It Works
Direct Mail Meets Marketing Tech
Marketing tech lets you scale your business by doing more with less time and resources. Direct mail is a marketing workhorse that has never had any type of technology applied to it.
No longer. With Postalytics, you plug your direct mail program right into the marketing tech that you use to drive your email and digital campaigns.
With Postalytics, you get:
- ✓ Pre-built marketing tech integrations
- ✓ Free QR Codes, pURLs and direct mail delivery tracking
- ✓ Easy omnichannel marketing with direct mail
Postalytics helps you scale your direct mail program, driving high ROI marketing with less time and money.
Deliver Your Message Directly—To Stand Out
Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages.
All of your competitors are pounding the email inbox 24/7. Are you following the same playbook as everyone else?
Postalytics® helps you stand out by delivering personalized, printed messages directly into the hands of your audience to form a deeper impression than email alone.
Postalytics gives you a clear competitive advantage by automating high ROI, personalized direct mail.
Track, Trace And Measure Impact
Advances in offline delivery and online response tracking provide clarity and insight into the impact of every Postalytics® campaign.
You’ll know the delivery status of every piece of mail—whether it is delivered, forwarded or returned. You’ll know exactly who responds so you can evaluate the ROI of your campaigns instantly.
All of it is presented in detailed campaign and account dashboards that provide insights into your mailing that you’ve never seen before.
Smart Mailing Lists Get Better Response
Easy list importing filters out bad addresses by checking USPS databases before you send.
Import unlimited lists from all of your sources, including events, tradeshows, conferences, salespeople and data vendors. There are no restrictions and no extra costs.
Test your audiences and schedule multi-touch campaigns with lists that become reusable assets.
Marketers Love Postalytics
The best direct mail automation platform for marketers, bar none.
FAQs - Direct Mail Automation
What is direct mail automation?
Direct mail automation is a way to send personalized letters, postcards, or flyers without doing it all by hand. With tools like Postalytics, you can design, print, and send mail automatically using customer data. It’s like sending emails but in the physical world—quick, easy, and effective.
Is direct mail still effective in 2025?
Yes, absolutely! Direct mail stands out because fewer people receive physical mail these days. In 2025, direct mail is a way to grab attention, especially when combined with digital campaigns. Plus, people tend to trust and remember physical mail more than emails or any form of digital advertising.
What is the most efficient way to send direct mail?
The most efficient way to send direct mail is through automation platforms like Postalytics. These platforms let you send targeted mail in bulk, reaching your perfect customers and saving money on printing and postage. By sending mail only to the right people, you reduce waste and maximize results.
How do I set up a direct mail automation campaign?
Automating a direct mail campaign is easy with Postalytics. First, connect your CRM or customer database to the platform. Then, create your mail design, choose your audience, and set triggers such as a customer’s birthday or a recent purchase. Once set up, the system sends mail automatically based on your rules.
Do companies still use direct mail?
Yes, companies and nonprofits of all sizes rely on direct mail to reach their customers. Direct mail is used for promotions, customer re-engagement, and fundraising. In many cases, direct mail performs better than email or other digital channels because it feels more personal and less crowded. Marketers often see the strongest results when direct mail is added to an existing mix that includes digital ads and email.
What is the future of direct mail?
The rise of marketing automation and personalization makes the future of direct mail promising. More companies will combine direct mail with digital tools in the coming years, making campaigns smarter and more targeted. Direct mail already cuts through the noise and connects with customers on a more personal level, and this trend is expected to continue.