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Postalytics™: The Best Lob Alternative for Direct Mail Marketing

Generate leads & add customers. Postalytics is the ultimate direct mail marketing solution for marketers in the United States & Canada

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Get More Out of Your Budget with Volume Pricing

As Lob’s best alternative, Postalytics is an ideal option for businesses looking for cost control, automation, and impeccable print quality.

 

You can create and run marketing campaigns in a few clicks without having to hire more staff or master complicated software.

 

With Postalytics, the more you send, the less you spend.

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Our customers say it best

“We’ve definitely become more efficient. Step one was knowing the database was correct, making sure we were getting this direct mail out to people. Step two for us will be that full analytical dive, to see what people are doing with that information.”

– Tanya Steindl, Director of Marketing, Goodman Manufacturing

Direct Mail Automations

The Only Direct Mail Platform Made for SMB

Marketing professionals don’t need additional expertise or specific skills to operate Postalytics. Its user-friendly interface and simple options will help you stay focused on what truly matters – business growth. 

 

Creating, managing, and running large-scale campaigns has never been easy. 

 

Companies can generate leads at scale by automating their workflows, using built-in templates, and measuring their progress.

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Save Time & Resources with Direct Mail Integrations

You can leverage CRM integrations to transfer customers’ names, addresses & marketing insights quickly. Then, define triggers to send out a piece of mail at exactly the right time.

 

Not only do you not require manual data input, but there’s a lower risk of errors. It also ensures security and prevents the risk of data theft and countless other benefits that will supercharge your business growth.

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Direct Mail Personalization

Multi-Campaign Manager for All Your Objectives

Need to run a lead generation campaign, send thank you postcards and sales letters at the same time?

 

Discover your multi-campaign manager. Create and run different campaigns for different purposes at the same time.

 

By running more than one campaign, you can generate leads, increase sales, and create happiness for your customers.

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Postalytics integrates with your favorite tech

Discover 3,000+ direct mail integrations developed to help marketers

Learn more about our integrations

Frequently Asked Questions

What is Direct Mail API?

Direct mail API is a software connection that allows you to build your own workflows, personalize user experiences and add your branding to a software solution. Direct mail API opens up new service lines that agencies can offer their clients without developing the software.

How can I reduce my direct mail costs?

Using Postalytics will cut down your direct mail costs. Users can access a Direct Mail Cost Calculator that uses real-time data to give you accurate cost estimates for your campaigns, which helps with budgeting. Plus, it offers tools to design stunning mail pieces and get your campaigns out quickly, saving you labor costs.  And you can always run your numbers through the ROI calculator to get the whole picture.

How Often Should You Send Direct Mail?

The recommended frequency for sending direct mail is often cited as every 21 days by various marketing associations, as this timeline helps keep your audience engaged. Postalytics eases the process of adhering to this frequency through its Triggered Drip Direct Mail Campaign feature, which automates the sending of direct mail based on triggers from your workflow systems like CRM. Once set up, these campaigns run autonomously without any need for manual intervention, ensuring a consistent mailing schedule that aligns with the suggested 21-day frequency.

What is Direct Mail Automation?

Direct mail automation is a process developed by Postalytics that revolutionizes the traditional world of direct mail. It allows its users to create, schedule, and send direct mail using pre-defined triggers. Direct mail automation is primarily used for lead generation, but it can be helpful in all marketing efforts requiring automation and personalization.

Start with Direct Mail Marketing Today

With user-friendly interface, Postalytics makes direct mail marketing easy for you