Printed direct mail should be a part of creative agencies’ integrated multimedia marketing campaigns for their clients. “Triggered” mailing is a proven method of generating referrals and repeating business, but what are the best ways to reach existing customers at the right time? “As much as … Read more about Triggered Mail: How Agencies Can Help Clients Reach Customers at the Right Time
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff