If you are a US nonprofit, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This is the best deal offered to any industry in the US, and part of the reason why nonprofits are so successful with their direct mail programs. This includes special … Read more about How to Get Your Nonprofit Mailing Permit in the US
How to Use Consumer Data Safely in Marketing
As the leading direct mail automation platform in the US and Canada, we spend a lot of time exploring how to use consumer data safely. Regulations like the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Anti-Spam Legislation … Read more about How to Use Consumer Data Safely in Marketing
Understanding California SB 1096: What Direct Mail Marketers Need to Know
Guest Post by Christopher Santomassimo, Outside General Counsel™ at OGC Solutions® LLP California's recently enacted Senate Bill 1096 (SB 1096) introduces significant changes to the regulatory landscape for direct mail marketers. Signed into law by Governor Newsom on June 14, 2024, and set to … Read more about Understanding California SB 1096: What Direct Mail Marketers Need to Know