Most website visitors leave before they ever become leads. In fact, 96% of website visitors leave without sharing their information. For years, marketers treated that as a digital advertising problem. If someone left the website, the answer was to chase them across the Internet with display ads, … Read more about Website Retargeting With Direct Mail: The Complete Guide to Web-to-Mail Conversion
8 Direct Mail Automation Strategies That Deliver Results
Direct mail is one of the few channels that still captures real attention across every generation. 57% of Baby Boomers, 45% of Gen X, 41% of Millennials, and 37% of Gen Z said they would be disappointed if they stopped getting direct mail pieces. The difference today is in the execution. How … Read more about 8 Direct Mail Automation Strategies That Deliver Results
The Complete Guide to Direct Mail Integration Tools
Marketing tools simplify your physical and digital marketing efforts. But when you use multiple tools, things can become complicated, processes take longer, and the results are often messy. What you need is direct mail automation software like Postalytics. Our platform offers a wide range of … Read more about The Complete Guide to Direct Mail Integration Tools
7 Travel Marketing Strategies to Win Travelers
Revenue for the travel and tourism market is expected to grow at an annual rate of 4.42%. By 2027, the projected market volume is over one trillion dollars. Travel marketing strategies are growing and changing rapidly to take advantage of this growth. As travelers return to their normal traveling … Read more about 7 Travel Marketing Strategies to Win Travelers
How to Use Consumer Data Safely in Marketing
As the leading direct mail automation platform in the US and Canada, we spend a lot of time exploring how to use consumer data safely. Regulations like the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Anti-Spam Legislation … Read more about How to Use Consumer Data Safely in Marketing
First Class Postage: Everything You Need to Know
From mailing a letter to sending a package, the United States Post Office (USPS) offers various services that you can take advantage of. One of the most popular services is First Class Mail. First Class mail postage is generally considered the cheapest and fastest way to send postcards, letters, … Read more about First Class Postage: Everything You Need to Know
Direct Mail Trends ISPs Should Leverage for Outstanding Customer Reach in 2025
Internet Service Providers (ISPs) are breaking new ground in broadband expansion. But with this continued growth comes fierce competition. To stay ahead of rivals and build awareness, many ISPs have chosen to adopt direct mail marketing. With online direct automation tools for ISPs like … Read more about Direct Mail Trends ISPs Should Leverage for Outstanding Customer Reach in 2025
28 Giving Tuesday Ideas to Kickoff the Charitable Season
Giving Tuesday will fall on Tuesday, December 3rd, 2024, and mark the beginning of the charitable season alongside the holidays. Both local and national organizations use this period to help communities fight for their causes. But in order to help others, nonprofits need to … Read more about 28 Giving Tuesday Ideas to Kickoff the Charitable Season