Postalytics

Direct Mail Automation

Joe Brown

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Triggered Direct Mail for Broadband Providers: How Lean BSP Teams Automate Campaigns That Convert

Broadband service providers already know which households they can serve. What most BSP marketing teams lack isn't a target list, it's a way to act on it the moment a household actually becomes ready to buy. That's what triggered direct mail for broadband providers solves: instead of mailing a … Read more about Triggered Direct Mail for Broadband Providers: How Lean BSP Teams Automate Campaigns That Convert

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Direct Mail Best Practices for Internet Service Providers: A Practical Campaign Guide

Most ISP direct mail campaigns underperform not because the channel doesn't work - but because they're executed without consistent application of fundamentals. Here's how to fix that. In our previous article, we covered why direct mail is one of the highest-ROI channels available to broadband … Read more about Direct Mail Best Practices for Internet Service Providers: A Practical Campaign Guide

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Why Broadband Marketing Direct Mail Volume is Exploding at the Fastest Growing BSP’s

In a market where every provider is buying digital ads, the BSPs growing fastest are doing something their competitors have largely abandoned: mailing physical postcards. It sounds counterintuitive. But the data — and the results showing up in subscriber acquisition campaigns across the … Read more about Why Broadband Marketing Direct Mail Volume is Exploding at the Fastest Growing BSP’s

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The Intersection of Technology and Fundraising: Insights from Sal Salpietro of Fundraise Up

Nonprofits face increasing pressure to modernize their fundraising strategies. The direct mail campaigns of yesterday have been transformed, and today’s omnichannel approach blends print and digital to optimize donor engagement. In a recent episode of the Print to Pixel podcast, Sal Salpietro of … Read more about The Intersection of Technology and Fundraising: Insights from Sal Salpietro of Fundraise Up