In marketing, understanding who you do not want to target is as crucial as knowing your desired audience. The process of removing names and addresses from mailing lists before distribution can be labor-intensive and involve extensive spreadsheet management. This is why we are thrilled to introduce … Read more about Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More
The Best Direct Mail Marketing Companies Right Now
Are you feeling confused with so many direct mail companies offering “just what you need”? You’re not alone. As the direct mail automation and white-label provider for direct mail agencies, we spend a lot of time analyzing the best marketing companies. Using the right marketing platform is … Read more about The Best Direct Mail Marketing Companies Right Now
Automated Direct Mail: Where’s it Going?
This isn't another article promoting the benefits of direct mail marketing. We've covered that topic thoroughly in blog articles, white papers, playbooks, and case studies. You are welcome to browse our library of informative content at postalytics.com and read any material that interests you. This … Read more about Automated Direct Mail: Where’s it Going?
Choosing the Right Direct Mail Format
So, you've decided to launch a direct mail campaign for your organization. Great! Direct mail is a very effective way to connect with customers and prospects in ways you can't duplicate in the digital channels. One of the first direct mail decisions to make is determining the format of your … Read more about Choosing the Right Direct Mail Format
Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How to Leverage CRM for Effective Direct Mail Automation
If you've ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though … Read more about How to Leverage CRM for Effective Direct Mail Automation