In marketing, understanding who you do not want to target is as crucial as knowing your desired audience. The process of removing names and addresses from mailing lists before distribution can be labor-intensive and involve extensive spreadsheet management. This is why we are thrilled to introduce … Read more about Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More
Product Update: Nonprofit Letter (8.5 x 14), Return Envelope, Transaction Analysis Report
As Postalytics continues to grow, we're committed to roll out new creative formats to enable automated direct mail to be used for more types of communications. Today, we are excited to announce the launch of our new nonprofit letter and return envelope formats (U.S. only for now), along with a … Read more about Product Update: Nonprofit Letter (8.5 x 14), Return Envelope, Transaction Analysis Report
Product Update: Introducing Automated File Campaigns
Direct mail campaigns powered by data that resides in data files (like CSV and Excel files) are the most common form of direct mail campaigns. While Postalytics created the fast, easy "Smart Send" campaign style to enable these types of campaigns, many customers have asked us to create continuous, … Read more about Product Update: Introducing Automated File Campaigns
Product Update: Introducing the Postalytics Academy, New Letter Paper Stock, January 2024 Postage Increase & More
Among the challenges associated with radically changing a traditional marketing channel like direct mail, knowledge and education rank highly as blockers that keep marketers from successfully deploying high- ROI campaigns. That's why we are so excited to announce the launch of the Postalytics … Read more about Product Update: Introducing the Postalytics Academy, New Letter Paper Stock, January 2024 Postage Increase & More
Introducing Two-Factor Authentication
We are excited to announce that we have added a new security feature to our software: two factor authentication (2FA). 2FA is a way of verifying your identity when you log in to your account, using something you know (your password) and something you have (your phone or an email address). This adds … Read more about Introducing Two-Factor Authentication
HubSpot Premium Direct Mail Integration Now Live
When we launched Postalytics, we rolled it out on day one with the first full, two-way integration between HubSpot and any direct mail automation platform. Since then, we've become the go-to platform for HubSpot customers and agencies, with by far the most used direct mail integration in the HubSpot … Read more about HubSpot Premium Direct Mail Integration Now Live