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Invalid Contact List Records

When you import a list into Postalytics, we’ll check each record to make sure that it has the minimum necessary fields for proper mailing, we’ll also set aside invalid contact list records. The minimum fields are:

  • First Name (20 characters, alpha numeric) and Last Name (20 characters, alpha numeric) AND/OR
  • Company (40 characters, alpha numeric)

You may have either First Name and Last Name or Company Name or both. They will be printed on two separate lines above the rest of the address.

  • Address 1 (64 characters, alpha numeric)
  • City (200 characters, alpha numeric)
  • State (2 letter state short-name code “MA” or valid full state name “Massachusetts”)
  • Zip code (5 digit numeric “02370” or 5 dash 4 digit numeric “02370-1234”

You may also include an Address 2 field on records that require it (64 characters, alpha numeric).

At the current time, Postalytics can only mail to U.S. addresses. Additional countries will be added.

What Are Invalid Contact List Records?

When you import a list (from a file or an integration), Postalytics will check each record (or row) in the list to make sure that it has the minimal data required for mailing. For each record that has missing or has incorrect data (such as special characters, or letters in a zip code), Postalytics will import the record but mark it as “Invalid”.

There are also a few campaign driven reasons why a contact record could be marked as invalid: an invalid address check at sending time, a return to sender scan, or a re-routed scan. Postalytics uses this detailed information gathered from the USPS Intelligent Mail Bar Code system to mark your contacts as invalid.

Why use campaign data to write back to the list? Direct marketing best practices tell you to touch the same list several times over the course of a campaign. Postalytics makes this easy with our Add A Mail Drop feature.

To help save you money, we don’t send mail to Invalid Contact List Records. We’ll keep track of your Invalids so that you can fix them prior to sending.

A list with a mix of valid and invalid records might look like this, with the black records valid and red records invalid:

Invalid contact records list

Find All Of Your Invalid Records

Postalytics has an easy to use Search function that you can use in each list to help you find the Invalid Records. On the left side toolbar, just click “Invalid” and Search. Postalytics will create a list of all the Invalid records that were discovered for you to review, edit or download.

list of invalid records

Find Invalid Contact Records Coming Back from Campaign Data

When the USPS determines that the address on the mail piece is incorrect, they deliver a Return to Sender or a Re-Routed scan. We will automatically mark those contacts in your list as Invalid.

return to sender invalid listing

Each time you send to a list, you’ll be able to use all of the campaign data that you’ve accumulated to ensure you’re only sending to addresses that have the best chance of being delivered.

Fix Your Invalid Records

Once you’ve discovered that you have invalid contact list records, you can do 3 things:

  1. Ignore them and proceed with your campaign. Postalytics will not attempt to mail to these invalid addresses.
  2. Fix them in your source file or CRM and re-import the list
  3. Fix them in the Postalytics interface

To fix your Invalids in Postalytics, just click the Action icon on an Invalid Contact’s row in the list to edit your contact. You can correct the missing or improper data and click “Save Contact”. The contact will change from Invalid to Valid status and will be eligible to be sent to. In the example below, we added a missing Zip Code.

Fix invalid contact

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