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Add A New HubSpot Mailing List

When you add a new HubSpot Mailing List in Postalytics, you can use the list repeatedly across multiple campaigns, or multiple drops within the same Smart Send Campaign. You can import HubSpot Smart Lists or Static Lists, and there’s no additional costs involved in list import. You can have as many lists in Postalytics as you want and use them anyway that makes sense.

In order to track your Smart Send direct mail campaign delivery and response status codes in HubSpot, you must use the Add A New HubSpot List import process. You also must setup your HubSpot Integration first.

HubSpot Integration Requirements

In order to import a HubSpot List, your version of HubSpot must support the “Lists” feature. Click here to review HubSpot’s current feature sets.

Contact List Requirements

When you import a HubSpot list into Postalytics, we’ll check each record to make sure that it has the minimum required fields for proper mailing. If a contact does not have the required fields, we’ll import it anyway, but it will be labeled “Invalid” and cannot be mailed to until it is fixed.

Required Name Fields

  • First Name (20 characters, alpha numeric) and Last Name (20 characters, alpha numeric) AND/OR
  • Company (40 characters, alpha numeric)

You may have either First Name and Last Name or Company Name or both. They will be printed on two separate lines above the rest of the address and will look something like this:

Excel CSV file import required fields

Required Address Fields

  • Address (64 characters, alpha numeric)
  • City (200 characters, alpha numeric)
  • State (2 letter state short-name code “MA” or valid full state name “Massachusetts”)
  • Zip code (5 digit numeric “02370” or 5 dash 4 digit numeric “02370-1234”

You may also include an Address 2 field on records that require it (64 characters, alpha numeric). Use this field for things such as apartment number, suite number, etc.

Personalization And Other Common Fields

You can also map in common contact info such as email address, phone number, occupation/job title as well as up to 35 user defined fields (we call them Variable Data fields). These fields are not used in the address part of the mailer but can easily be inserted into the creative.

At the current time, Postalytics can only mail to U.S. addresses. Additional countries will be added over time.

How To Add A New HubSpot List In Postalytics

Assuming that the HubSpot authentication has been setup, the first step is to import a HubSpot Smart List or Static List.

From the Home Page, or main navigation bar, click Lists and then New List.  You will be brought to this screen.

Import New Contact List - HubSpot

Click on the HubSpot button, you’ll navigate to the following page:

HubSpot List Import Integration Choices

Under List Name, enter a name for your Contact List.  In the example above, we’ve used HubSpot Contacts. Your list can be used in multiple campaigns or Maildrops – name it in a way that will make sense to you over time.

Select your Integration Configuration:

We Show You Your Raw Data

The “List Preview Data” will show you what your data looks like before the importer gets a hold of it. Here, if you see any egregious issues (I forgot to add a City column!), you can go back and fix your data file before you spend more time on the import.

Map The Required Name & Address Fields

Postalytics makes it abundantly clear exactly which fields you need to map to in order to send a direct mail campaign. You can’t proceed until these fields are properly mapped.

The required fields will turn from red to green when they’ve been mapped. Required fields that are not mapped remain in red.

Cool Tool #1: Select & Deselect Fields – Eliminating Room For Error

When you select a field to be mapped, it will be grayed out in the list and no longer available to be selected. Change your mind? Just “Deselect” the field and scroll or search for the field you want to use.

Cool Tool #2: Search For Your Mapping Fields

When mapping any field into Postalytics, you can now just start typing in the search box to quickly navigate to the correct field to map.

Personalization & Other Common Mappings

After you’ve mapped your required fields, you can map other common data fields that are standard in Postalytics such as Email, Phone, Occupation, etc. as well as up to 35 additional User Defined Personalization Fields.

Remember, ANY of the fields that you map into Postalytics can be used in the Variable Data and Variable Logic personalization tools in our direct mail editor.

Last, Verify Your Field Mappings

Finally, you’ll get a sneak preview to see what your data will look like once it has been imported. If you want to change anything, you can go back and fix your mappings. If you’re all set, click Import Now.

Your List Health Report Email

Contacts Now Being Imported - HubSpot

Your HubSpot data will be imported into Postalytics.  Depending on the size of your file, this process may take a few minutes.  You will receive an email confirmation with list health information when your list has successfully uploaded.  You can click Go to My Lists to check the status of your list.

New List Import Email Confirmation

On the Contacts List page, you’ll see the status of your list, the list source, number of contacts and date your list was created.  To manage your newly updated list, click the edit button.  From here, you’ll be able to do the following:

  •   Edit your Contact List
  •   Download your Contact List
  •   Append records with the same layout to your list
  •   Edit Field mappings
  •   Delete your list

The process to add a new HubSpot list in Postalytics enables you to take full advantage of the Postalytics HubSpot integration, as well as to more deeply personalize your creative. If you have any questions, don’t hesitate to Contact Us.

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